How many times have you turned to a video tutorial to learn something in a pinch?
Whether it was for a hobby, cooking, at work, in class, or anything else, chances are you’re utilizing these fantastic resources.
In 2018, more than half of all people surveyed reported watching two or more instructional videos each week. That’s billions of views daily!
If you’re serious about teaching others, videos are proven to be the best method to do so. Want to level up your tutorial game from the start? Follow this comprehensive guide to create and share video tutorials in no time – with minimal effort!
Table of Contents
- What is a video tutorial?
- Why are video tutorials valuable?
- Who watches video tutorials?
- Form a plan before recording
- Easily record a video tutorial
- Avoid common mistakes when creating video tutorials
1. What is a video tutorial?
A tutorial video is a video that transfers knowledge by demonstrating a process, explaining a concept, or showing others how to do something. Video tutorials provide step-by-step instructions and are often referred to as “how-to” videos.
2. Why are video tutorials valuable?
The increasing presence and value of video tutorials can’t be overstated. We watch them to complete tasks in our homes, at work, at school, and for our hobbies billions of times each day.
Research from Youtube shows that educational content is viewed on their platform alone over one billion times each day. Hundreds of millions of hours of how-to YouTube videos are being watched every year.
At work, employees absorb information 7% faster with video instructions rather compared to those without video. Two out of three complete tasks better.
Video traffic shows no sign of slowing down. In fact, Cisco forecasts that it will grow fourfold from 2017 to 2022. In that same time, video traffic will increase 75%, making up a whopping 82% of Internet traffic.
Searches related to “how to” are growing 70% year over year. Video tutorials are exponentially growing in popularity already and will continue to do so.
3. Who watches video tutorials?
Nearly everyone with an internet connection watches video tutorials.
A Google study found that 91% of smartphone users use their smartphones for ideas while doing a given task. 70% of YouTube viewers watch videos for “help with a problem” they’re having in their job studies, or hobby.
Chances are you’ve watched and benefitted from several video tutorials yourself!
4. Form a plan before recording
- ID the key moments when members of your target audience have a need or knowledge gap.
- ID the questions and concerns people have related to the topic you’re covering. What do people want -or need- to learn?
- Do some research to find out when relevant how-to searches occur. Are there particular times of the year, week, or day when some topics are more popular?
- Plan a rough script. Don’t write out everything you’ll say word for word, but do write out the individual steps you’ll cover. You are the subject matter expert here. You just need the main points and you will naturally fill in the rest.
5. Easily record a video tutorial
Now for the fun part! This does not have to be a tedious, frustrating process. In fact, there are tools out there to help you create high-quality tutorial videos with minimal effort and editing.
- Record your screen along with audio or video. This allows you to demonstrate the process on screen while personalizing your message and connecting with your audience. A simple yet powerful tool for this is Weet.
- Record a simple and concise introduction allowing your audience to know exactly what they’re about to learn.
- Each step should have its own section. There is no limit to how many sections your Weet can have, however the maximum recording time for a Weet is 8 minutes.
- Rearrange and re-record sections as needed.
- Turn on Search Engine Indexing so Google and other search engines pick up your new, amazing tutorial! Online search continues to be the most common way for users to find tutorials. Don’t miss out on this opportunity to increase traffic to your tutorial! Weet makes it super easy.
- Share your video tutorial. You can send your Weet to individual emails, post them directly to social media, embed your video on a website, and more!
6. Avoid common mistakes when creating video tutorials
- You don’t need to shoot for perfection. Think of the various how-to videos you have watched.
Were they filmed in production studios with mics and lights and professional equipment? Probably not.
Did they explain what you needed to learn? Probably.Aim instead to be relatable, personable, and concise in your message. Your goal is to teach, not to be perfect.
- Don’t make your video too long. Over half of viewers prefer instructional videos between 3-6 minutes long. More than nine out of ten viewers agree that “great videos” are less than 20 minutes long.
- For more complex instructions, section your information into bite-size chunks. This makes it super easy for your viewers to navigate to different steps, repeat them, and skip forward when necessary.
Video Tutorials Summary
Video tutorials and how-tos are already a huge part of our daily lives. Research shows that their presence is only growing.
They are easy to understand, solve a huge need, and can even be super easy to create! All it takes is a little planning and a simple yet powerful platform to get going!