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Soufiane Zedira

25Feb

How to Record Your Marketing Videos Remotely

February 25, 2021 Soufiane Zedira Sales & Marketing, Use Case 3

Soufiane Zedira

Image from iOS

by Soufiane Zedira

How to Record Your Marketing Videos Remotely OPTION 1

For any brand, marketing is an integral part in support of its success. The type of marketing a brand chooses to pursue may ultimately decide whether or not they succeed in their marketing process.

Videos in marketing are not at all a new thing. Optinmonster says that 85% of businesses use video as a marketing tool for exponential growth in brand traffic.

Since the inception of ad campaigns and product marketing, short videos detailing a commodity’s effectiveness and usefulness have been gracing our screens.

Videos are a fantastic way to get your brand message across to potential clients. If executed correctly, they create a poignant picture within your customer’s mind about your brand and everything you stand for.

Where to Begin?

Producing and recording marketing videos remotely may seem complicated and impossible, but truth be told, they are a breeze. Although not as flashy as conventional marketing videos, remote videos mostly depend on your creativity, and how you are able to bring the ideas to life seamlessly.

Like any other marketing video, recording a remote video will start with an idea. Getting an idea for your video is as simple as having a brainstorming session with your teammates.

What Equipment Do You Need?

Filming a remote marketing video doesn’t have to be lavish. If you get into the nitty-gritty of filming your remote video like a conventional one, you’ll find yours falling down a rabbit hole of confusion, unmet deadlines, and outright unpreparedness.

The key is to keep it simple. Record by using simple equipment like a:

  •     Mobile phone camera, an inexpensive, simple camera, or webcam
  •     For lighting, natural lighting, and a little bit of added light will work

What you want to achieve with a remote video is capturing the brand’s essence so it makes sense to the viewer. To do this, a simple phone camera and creative editing skills are all you need.

3. Your Hook Matters

A hook will get your clients engaged, so it’s important! To do this with your video, start by introducing yourself and your company and then follow up with your hook. A hook is anything you may use to capture attention and help your contact feel engaged as they continue to watch your video.

Editing Your Videos

Your final video has to be appealing. Videos are the best type of content for brand marketing, so don’t let it be boring. Once you feel good about the content you have created, have your team view it, make inputs for changes, and finalize production.

When it comes to refining your remote video to get the perfect final cut, there are loads of tools, but none other is like Weet. The simple interface makes it an easy-to-use platform, that is intuitive in ways that matter.

With numerous editing features including:

  • Inserting voice-overs
  •  Incorporate emojis for reactions
  • Sharing your video or screen
  • Change background appearance with background filters

Weet is an easy tool to use to record video that’s useful for remote marketing. Signing up is as easy as installing a chrome browser extension.

Conclusion

Watching your remote marketing video come to life is nothing less than satisfying. The right video will have an emotional appeal to its audience and will inspire your viewers to take action.

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25Feb

Short Marketing Video Best Practices

February 25, 2021 Soufiane Zedira Sales & Marketing, Use Case 3

Soufiane Zedira

Image from iOS

by Soufiane Zedira

Short marketing video best practices OPTION 2

In the recent past, Forbes announced that close to 90 percent of digital marketers globally are using videos as part of their marketing strategy. If you run a firm, startup, or any business that has an online presence, chances are you have come across video marketing and heard all the buzz surrounding the use of videos. If not, then you are in the right place. Grab a seat and get comfy as we shed some light into the world of video marketing.

If you are planning to craft a video for your clients, there’s a lot that stands between your videos and bringing it to life. To substantially lessen the load and bring clarity to your path, below are some of the best video marketing practices you should employ if you are aiming for success.

Begin with A Goal in Mind

Even before you create a script or jump to any other production processes, you need to have an idea. Within your idea, your goal is encompassed. Many video marketers tend to sway away from their idea and, ultimately, their goal because they want to run before they can walk. Don’t be that guy!

A solid idea helps you avoid wasting both time and money, which are precious resources in the world of marketing. Some of the goals you would want to achieve with a marketing video include:

  •     Boost your website’s traffic and client engagement
  •     Create brand loyalty
  •     Promote brand awareness
  •     Increase sales, or improve conversion rates

2. Know Your Target Audience

You are making your marketing video for someone, right? It’s important that your video caters to their needs specifically, or else you stand to lose interest. This is arguably the most important practice while making your video. Your success rate somewhat solely stands on whether or not you fully know your target audience.

Having a clue to which demographic you are targeting will inform your video strategy and content.

3. Short or Long? Your Length Matters

Don’t know how to take videos in terms of length? A shorter video is nice and all, but getting all you have to say across becomes a nightmare for the viewer, leaving them with more questions than answered. However, if it serves your purpose, go the short way. A longer video, on the other hand, may risk you losing the attention of the viewer. So you want to achieve that sweet spot; not so long, not so short. Weet helps you create both depending on your needs. Your Weet can be a short video of two minutes that communicates your message to your prospects

Keep It Simple

Remember, you are not explaining the principles of quantum mechanics to your audience. Neither are you teaching them rocket science. Leave the fancy words at home. Any jargon, lengthy, and complicated sentences are not for a marketing video unless you use it comically and humorously. Use Weet to stay original by talking about your core values, mission, and vision statements. Keep it simple and straight to the point.

Try as much as possible to use simple, understandable words, and watch your clarity as you speak. Explainer videos particularly tend to make things complicated, and you may lose your audience. Keep in mind your watcher has an attention span, so use your few minutes wisely.

A simple, entertaining video always does better.

Conclusion

A video is a highly effective tool if used properly. It has the potential to boost your sales to unimaginable proportions. If employed in your strategy, these and many other marketing video practices will see you make leaps and bounds ahead of your competitors.

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25Feb

How to Create Demo Videos That Drive Pipeline Marketing

February 25, 2021 Soufiane Zedira Sales & Marketing, Use Case 3

Soufiane Zedira

Image from iOS

by Soufiane Zedira

How to create demo videos that drive pipeline marketing OPTION 1

A video marketing strategy for any brand is essential. Videos have dominated the social media space. Firms that use this form of marketing, have a vast majority share of the clients buying from their brands. It doesn’t mean that if your brand is not using videos as a marketing medium, you are falling behind — no, maybe your marketing strategy is working for you. Still, it would be wise to incorporate videos into your strategy if you want to capture more attention.

Demo videos (demonstration videos) are the perfect medium to expound more on your product to clients and make sales. Demo videos are meant to be memorable, educative, and informative. When a potential client sees your brand’s demo video, they should be compelled to make a purchase.

In the process of making your demo video, there are considerations you have to put into place — think of them as the map to achieving a successful demo video.

Who Is the Video for?

Anticipating your audience’s needs beforehand is the key to a successful demo video. To make your demo video customer-focused, your busy bees should prepare a comprehensive checklist of key ideas reflecting the needs of your viewers to be addressed by your video.

Your demo video also doesn’t have to focus on one demographic. You should find a way to work around the restrictions of targeting one group and incorporate a video aimed at different buyers. You can always outsource the creation of your demo video, but if you do it yourself, you can steer the video in accordance with your vision for what you want potential clients to know about your brand.

You have to realize that customers may either be aware of your products and ready to buy them or not. Thus, your demo video should lean somewhat to the general side.

Offering Solutions to Clients

The premise of your demo video should be centered around your brand, offering viable solutions to potential issues that your viewers may have encountered, or perceive to encounter. One way to improve your demo video is to focus on providing alternate, or new solutions with your products. Many brands tend to focus on features of their products, which are more or less, the same as their competitors. So, if you choose to go the “features” route, you may fall into the ambiguity trap.

Yes, your product has some mind-blowing features, but don’t be tempted to do it; you can mention them, but let them not be the center of your conversation in your demo video. Plus, if there are too many, they make your video long and mundane to the client, not to mention all the “rocket science-like” terminologies most clients use to make products sound fancy to clients.

Making Your Demo Video

All the pointers above have been leading up to this point. If you have all your demo video ideas ready, and all that is remaining is making the video physically, an excellent place to start is with video editing software and video creating tools. Weet, for instance, is a very flexible, and easy-to-use video-making tool. Getting it is easy, and signing up is easier. It has all the video editing features you want, just like online recording and even more.

Conclusion

A demo video may sound like too much work, but if you are in it to win it, you will reap the benefits in the long run. From production, editing, and distribution, the hardships are many, but there is no greater time to get into video marketing than now.

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25Feb

Maximize Your ABM Strategy with Cold Emails That SHOW, Instead of Tell

February 25, 2021 Soufiane Zedira Sales & Marketing, Use Case 3

Soufiane Zedira

Image from iOS

by Soufiane Zedira

Maximize your ABM strategy with cold emails that SHOW OPTION 1

Account-based marketing (ABM) is a strategy that will increase your sales and marketing returns. Cold emails in your ABM strategy might as well go unanswered if you don’t figure out what the prospect is looking for.

Let’s take a closer look into what ABM strategy cold emails are supposed to represent and the best approach to win over prospects.

Use Compelling Subject Lines

Approximately 50% of all email recipients will open their emails solely based on the subject line used. Thus a subject line employed correctly is worth its weight in gold. They are essentially the backbone of your cold emails. If you can capture the attention of your recipient here, then you’ve opened their minds through the possibility of prospecting with your firms.

Subject lines are your first, or last chance to make a lasting impression; they are your “click-winner.” So, you don’t want it to fail in its objective to capture the attention of respondents. As much as you want to stand out in the eyes of your prospect, don’t be too spammy. There is a thin line between capturing one’s attention and spamming their inbox. You can easily be reported as spam just because of your subject line.

Personalize! Personalize! Personalize!

To stand out, you have to personalize your email. You need to prioritize this trait because generic emails are nothing but a turnoff. Get into the nitty-gritty of why you want them as prospects. Show them that you are knowledgeable about their company and what they offer. Explain why you are sending a cold email and why you would be the perfect fit for their company, and by all means, do not be generic. Weet will enable you to send personalized emails all you have to do is include your recipients email address. They will get notifications of your reactions to their needs and this will enable you to collaborate better with your prospects.

Drop subtle evidence showing that you know what they do as a company, and how you admire and desire to work with them. The trick here is to go above and beyond the subject line if you want to bag these prospects.

Some of the key ideas you can ride on in your cold email to connect and build trust is:

  •     Give congratulations on an achievement they reached
  •     Get a mutual connection or interest and build from there.

Only Use One Paragraph

You do not want your prospect to lose interest. That would mean you’ve lost the battle. Most prospects will skim through your email, and not read through word for word. With that in mind, only create short and digestible sentences to hold the interest of your prospect, lest you lose them.

From the moment they read your greeting, if it’s chunky or wordy, you are fighting a losing battle. It becomes an instant turn-off to them, and they will not finish reading your email.

Don’t Be Afraid to Use Gifs, Emojis, and Images

When you write an email, our decisions on the keystrokes and word choice are mostly influenced by emotion. If a prospect gets even a whiff of emotion in your cold email, then you are home free. People are more likely to buy from sellers that develop an emotional connection with them. Showing your personality with a cold email is hard. There are no facial expressions, no body language, and no voice intonation. Weet enables you to exercise the power of emojis when responding to prospects. You can express your emotions using Weet by sending an email with a video. This builds an emotional connection with prospects.

The perfect combination of this mix will portray your personality effectively and convey emotion.

Conclusion

There is no magic in crafting cold emails for your ABM strategy. Making a genuine connection with your content is all the brass you need. Prospect values a human element in the cold email for them to connect more, failure to which you will be spammed or worse – trashed.

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