In the recent past, Forbes announced that close to 90 percent of digital marketers globally are using videos as part of their marketing strategy. If you run a firm, startup, or any business that has an online presence, chances are you have come across video marketing and heard all the buzz surrounding the use of videos. If not, then you are in the right place. Grab a seat and get comfy as we shed some light into the world of video marketing.

If you are planning to craft a video for your clients, there’s a lot that stands between your videos and bringing it to life. To substantially lessen the load and bring clarity to your path, below are some of the best video marketing practices you should employ if you are aiming for success.

Begin with A Goal in Mind

Even before you create a script or jump to any other production processes, you need to have an idea. Within your idea, your goal is encompassed. Many video marketers tend to sway away from their idea and, ultimately, their goal because they want to run before they can walk. Don’t be that guy!

A solid idea helps you avoid wasting both time and money, which are precious resources in the world of marketing. Some of the goals you would want to achieve with a marketing video include:

•     Boost your website’s traffic and client engagement
•     Create brand loyalty
•     Promote brand awareness
•     Increase sales, or improve conversion rates

2. Know Your Target Audience

You are making your marketing video for someone, right? It’s important that your video caters to their needs specifically, or else you stand to lose interest. This is arguably the most important practice while making your video. Your success rate somewhat solely stands on whether or not you fully know your target audience.

Having a clue to which demographic you are targeting will inform your video strategy and content.

3. Short or Long? Your Length Matters

Don’t know how to take videos in terms of length? A shorter video is nice and all, but getting all you have to say across becomes a nightmare for the viewer, leaving them with more questions than answered. However, if it serves your purpose, go the short way. A longer video, on the other hand, may risk you losing the attention of the viewer. So you want to achieve that sweet spot; not so long, not so short. Weet helps you create both depending on your needs. Your Weet can be a short video of two minutes that communicates your message to your prospects

Keep It Simple

Remember, you are not explaining the principles of quantum mechanics to your audience. Neither are you teaching them rocket science. Leave the fancy words at home. Any jargon, lengthy, and complicated sentences are not for a marketing video unless you use it comically and humorously. Use Weet to stay original by talking about your core values, mission, and vision statements. Keep it simple and straight to the point.

Try as much as possible to use simple, understandable words, and watch your clarity as you speak. Explainer videos particularly tend to make things complicated, and you may lose your audience. Keep in mind your watcher has an attention span, so use your few minutes wisely.

A simple, entertaining video always does better.

Conclusion

A video is a highly effective tool if used properly. It has the potential to boost your sales to unimaginable proportions. If employed in your strategy, these and many other marketing video practices will see you make leaps and bounds ahead of your competitors.

Account-based marketing (ABM) is a strategy that will increase your sales and marketing returns. Cold emails in your ABM strategy might as well go unanswered if you don’t figure out what the prospect is looking for.

Let’s take a closer look into what ABM strategy cold emails are supposed to represent and the best approach to win over prospects.

Use Compelling Subject Lines

Approximately 50% of all email recipients will open their emails solely based on the subject line used. Thus a subject line employed correctly is worth its weight in gold. They are essentially the backbone of your cold emails. If you can capture the attention of your recipient here, then you’ve opened their minds through the possibility of prospecting with your firms.

Subject lines are your first, or last chance to make a lasting impression; they are your “click-winner.” So, you don’t want it to fail in its objective to capture the attention of respondents. As much as you want to stand out in the eyes of your prospect, don’t be too spammy. There is a thin line between capturing one’s attention and spamming their inbox. You can easily be reported as spam just because of your subject line.

Personalize! Personalize! Personalize!

To stand out, you have to personalize your email. You need to prioritize this trait because generic emails are nothing but a turnoff. Get into the nitty-gritty of why you want them as prospects. Show them that you are knowledgeable about their company and what they offer. Explain why you are sending a cold email and why you would be the perfect fit for their company, and by all means, do not be generic. Weet will enable you to send personalized emails all you have to do is include your recipients email address. They will get notifications of your reactions to their needs and this will enable you to collaborate better with your prospects.

Drop subtle evidence showing that you know what they do as a company, and how you admire and desire to work with them. The trick here is to go above and beyond the subject line if you want to bag these prospects.

Some of the key ideas you can ride on in your cold email to connect and build trust is:

•     Give congratulations on an achievement they reached
•     Get a mutual connection or interest and build from there.

Only Use One Paragraph

You do not want your prospect to lose interest. That would mean you’ve lost the battle. Most prospects will skim through your email, and not read through word for word. With that in mind, only create short and digestible sentences to hold the interest of your prospect, lest you lose them.

From the moment they read your greeting, if it’s chunky or wordy, you are fighting a losing battle. It becomes an instant turn-off to them, and they will not finish reading your email.

Don’t Be Afraid to Use Gifs, Emojis, and Images

When you write an email, our decisions on the keystrokes and word choice are mostly influenced by emotion. If a prospect gets even a whiff of emotion in your cold email, then you are home free. People are more likely to buy from sellers that develop an emotional connection with them. Showing your personality with a cold email is hard. There are no facial expressions, no body language, and no voice intonation. Weet enables you to exercise the power of emojis when responding to prospects. You can express your emotions using Weet by sending an email with a video. This builds an emotional connection with prospects.

The perfect combination of this mix will portray your personality effectively and convey emotion.

Conclusion

There is no magic in crafting cold emails for your ABM strategy. Making a genuine connection with your content is all the brass you need. Prospect values a human element in the cold email for them to connect more, failure to which you will be spammed or worse – trashed.