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Elle Werle

08Apr

8 Reasons Why Freelancers Love Weet

April 8, 2021 Elle Werle Remote Culture, Use Case 3

Elle Werle

Elle

by Elle Werle

creative freelancer working remotely

😎  Psst! Check out this Weet to learn more 

Freelancers are a special breed of people. Anyone who freelances knows that it takes a combination of self-motivation, self-control, and scheduling prowess. 

Because the job of a freelancer is different, the tools for them are different. We have lots of people to connect to, but not the ability to get up from our desk and walk over to them in the office.

This is why asynchronous video communication is perfect for freelancers. This helpful tool connects all the dots, from updating clients to collaborating with other agencies.

Here are 8 reasons why freelancers love async video messaging.

1. Client Connection

You know your clients are top-of-mind, and it’s important that they know that. Create a personal connection with them by sending a video message. It’s more personal than email and takes less time than writing one!

2. Respond On Your Own Time

In our video-conferencing obsessed culture, it can be hard to make time for even your most important priorities at work. With asynchronous communication, you, your clients, and your partners can respond on your own time. No more Zoom meetings!

3. Work Easily Across Time Zones

Most freelancers work with clients all over the country and world. Now you don’t have to wake up at 5am for client meetings! You can send a Weet at a time that works best for you, and your clients can respond when they’re ready.

4. Save Time

Creating a Weet legitimately takes less time than drafting up an email. All you have to do is hit “record,” talk, and send your Weet! It’s that easy.

5. Explain Complex Ideas with Ease

Whether you’re trying to pitch a project or troubleshoot a complicated problem, video is better. Eliminate confusion and ensure your message gets across clearly with Weet video messaging.

6. Use One Video Multiple Times

Save yourself time (time is money!) by recording a single Weet and using it over and over. You can introduce yourself to clients in a video and send it to each person you work with. Clients will appreciate the thoughtful, personal touch and you’ll appreciate the time you’ve saved.

7. Share Your Screen

With Weet you can record your face and your screen – at the same time. It’s a lot like presenting to a live audience! Update clients and explain projects with video and screen share.

8. Edit With Ease

No need to fuss over complicated editing options. Weet is so easy that even the most tech-averse people can use it! Don’t worry about recipients not being able to know how to use the platform – it’s super self-explanatory.

There are many reasons why video messaging is perfect for freelancers. Take control of your schedule and connect with your client base with Weet!

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31Mar

Top Digital Tools for Remote Freelancers

March 31, 2021 Elle Werle Remote Culture 3

Elle Werle

Weet Elle Werle

by Elle Werle

How asynchronous communication cuts down on distractions

Working remotely has become the new norm for many businesses across the globe. Nowadays, several remote collaboration tools connect teams and enable them to work on several projects simultaneously. In this article, we cover the best remote work resources which have withstood the test of time in the market.

Basecamp 

Basecamp is a remote collaboration tool for project managers and remote teams. This software allows you to break up a given work into separate projects, where each project contains all the resources needed. Some of the tools available inside every project include; group chats, to-do lists, message boards, docs & files, a schedule, and automated check-ins.

Zoho 

Zoho is a revolutionary remote collaboration software that offers a couple of resources for remote teams, making it easy to work on projects collectively. Zoho Connect, and Zoho Cliq, are the two most popular Zoho resources that help teams stay in sync with other software and applications. With these resources, you also collaborate in real-time with your remote teams, which boosts engagement and productivity. 

HP Exstream

HP Extreme is a remote Customer Communication Management (CCM) software. This collaboration software enables businesses to manage personalized customer communication across several media such as email, text messages, web pages, and printed documents.

The HP Extreme software has helped companies improve their day-to-day business operations. It also boosts customer retention and builds customer-brand loyalty.

NVIVO

For remote teams that want to collaborate in a project, NVIVO gives the option to either share the project using the NVIVO server or work in sections and later merge into the master project. Whichever the option you’ll choose, you’re sure to make the most out of your remote teams. With NVIVO 11 remote collaboration software and later versions, your remote teams enjoy improved charts and overall user experience.

ShowMe 

ShowMe is a productive mobile remote collaboration software that allows users to communicate using audio, video, and hand gestures. It employs advanced technology such as the head-mounted display and HD depth camera to create a unique means of connecting remote teams. The ability to use 3-D figures, hand gestures, and voice are factors that make this tool a massive hit in the market.

Bonus Resources 

For Developers and Programmers: Xcode Remote Collaboration tool

The majority of developers and programmers deal with sophisticated codes daily. Therefore, it’s necessary that they collaborate remotely in an environment that will allow them to work in parallel on a coding project. Xcode remote collaboration tool is one of the integrated development environments (IDE) with a suite of software development tools for Apple operating systems – iOS, OS X, tvOS, WatchOS.

Social Media Teams: Buffer

In the age of social media, remote work is taking the lead as major corporations outsource a couple of their business operations, such as customer support and marketing. Buffer is one of the remote resources that’s fully equipped for social media personnel. This collaboration tool has helped several companies build their brand and grow their businesses on social media.

Planning meetings: Calendly

It’s easy to overlook the benefits of a simple calendar that helps us organize events and meetings across time zones. A majority of remote workers rely on Calendly to organize their time and align their priorities before committing.

Conclusion 

With the advancement in technology, working remotely is getting easier and more convenient. Things that were not possible a decade ago are now trending, and people love it! In his book change by design, Tim Brown explains the importance of remote collaboration in the internet age. How remote collaboration should involve real-time sharing of ideas to boost design thinking.

Our own platform, Weet, answers Tim’s problem. We needed a remote collaboration tool, which offers real-time sharing of ideas, real-time video editing and effective collaboration in a simple, yet fun way.

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24Mar

3 Simple Ways to Engage With Your Remote Sales Team

March 24, 2021 Elle Werle Remote Culture 3

Elle Werle

Weet Elle Werle

by Elle Werle

3 Simple Ways to Engage With Your Remote Sales Team

Engaging your remote sales team plays a critical role in building brand loyalty and trust between your business and customers. A motivated team builds a robust system through which the company can improve cash-flow, generate revenue and achieve both the short and long term goals. We’ve highlighted the three ways you can motivate, engage and inspire your remote sales team.

Grant Them Their Wishes

Besides coaching, guiding and motivating the team, always make sure they have access to the best tools in the market. These are tools they will use to connect with prospects and communicate amongst themselves. Using visuals with product demos and even customer support offers better results compared to emails or phone calls. The idea is to introduce a human image using short, interactive videos that catch the attention and win the hearts of customers. 

Our Weet platform is one excellent video collaboration tool that your sales team is yearning for – if they aren’t enjoying it already. Weet allows your sales team to personalize communication; this engages them and helps build a lasting customer relationship.

Extend and Enrich Your Remote Sales Meetings

There’s something about sales that differentiates it from all the other departments in every business entity. Salespersons being the backbone of every company, need to be organized and action-oriented. Instead of long and tedious meetings, you want to shift to short and frequent sessions. The reason being, the longer the time between meetings, the more the team starts to drift off track. Also, you don’t have to limit yourself to live sessions – provided it communicates the right message, in a practical and actionable manner.

What you want to do in the next sales meeting is to bring value to your remote team. Leverage Weets to sum up what was discussed in the other departments. This way, your remote team can interact, share their thoughts and respond with their views. On your end, you also keep track of who contributed and who skipped the last Weet video.

Create a line of sight

If your team members can see how they are having an impact on the end goal, they become more engaged. One way of achieving this is by involving them in some of the company’s progress. This way, they can quickly track how their efforts are generating business and providing value to the market.

The main advantage of creating a line of sight with your remote sales team is that it encourages them to stand and deliver. Sales is all about taking action and bringing something to the table. It’s about keeping track and being accountable. 

What you want to create is a culture where your remote sales team stands up every week and reports what they have accomplished over the week. Weet makes this very convenient for both the sales manager, the business owner and the remote teams. Since you don’t need to schedule a meeting, your team can send in personalized responses on their progress, and this makes communication more human and compelling.

Conclusion

Every great thing begins with your sales team. By engaging them, you’re influencing the team to take more action. They will generate more business for the company, and this means growth and profitability in the long run. The best part is, these steps are not only actionable but results-oriented.

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18Mar

5 Lessons about the Remote Work Lifestyle

March 18, 2021 Elle Werle Remote Culture 3

Elle Werle

Weet Elle Werle

by Elle Werle

5 lessons about the remote work lifestyle

With several companies shifting from the traditional apartment offices to the more-modern, remote jobs, there are several speculations on how the corporate sector is adapting to these changes. Employees are now quitting their routine jobs to enjoy the flexibility and convenience of working remotely. But what’s so great about the remote work lifestyle? We’ve covered the 5 lessons you need to know.

Freedom is Real

Almost everyone who works remotely talks about how they can travel the world while staying productive with their everyday work. It’s true, remote work comes with freedom, but there’s more to this than just traveling. What you get is the power and control over your time. You can choose to work anywhere, anytime – provided you’re staying on course and delivering on your promises. Weet platform enables your team members to take back their time through the asynchronous video feature. You just share your Weet with your busy bees and they will view and deliver when they are most productive.

Proper Communication is Key

The fact that you’ll be working with other people over the internet makes it a priority to improve your communication skills. You want to communicate effectively so you can pass the right information at the right time. It’s always advisable to have your team in mind when making critical decisions. Remember, just because you’re working remotely doesn’t mean you can miss deadlines and come up with some generic excuses. Weet enables you to ensure that your message is well received and understood. You can use Weet visuals, audio and effects such emojis to pass your message to your team members.

Time Management Still Matters

You are not actually free until you have control over your time. Whether you push your assignments to a later date or decide to outsource a critical part of the team project – you’ll never enjoy working remotely until you master the time management skills. The secrets to managing your time are to avoid procrastination, aligning your priorities, and practicing delayed gratification. You need to use tools such as Weet that will enable you to manage your time by taking advantage of asynchronous video meetings. Asynchronous video enables you to manage your time by handling activities that require your physical presence and planning for other activities to be done online.

Distractions are Everywhere

One disadvantage of working remotely is that you’re almost always going to face some distractions. A knock on the door will put you off for the next 15 minutes. The TV in the background is going to steal your attention. The news is always depressing, and your cat will constantly jump up onto your computer during some important meeting with your boss. It happens almost every time, and you need to do something about it. Always lock your pet in the other room, and switch off the TV.

Make it fun

Remote work becomes tedious and boring if you don’t see the fun in it. You don’t want to live a 9-5 lifestyle, working from the comfort of your home office. If working from home doesn’t make you happy, always try to do something new every day. You can try a lunchtime walk, an evening joke, or follow through a YouTube workout. Anything you choose to do, make sure it takes the work pressure off the equation. 

Conclusion

The flexibility that comes with working remotely is unmatched. Remote work lifestyle comes with several advantages, such as the ability to structure and restructure your work schedule, so it fits your everyday life. For some, they get to work while taking care of the dog, and that’s a big deal! However, working remotely isn’t everyone’s cup of tea – challenges do exist.

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16Mar

5 Tips to Enhance Your Remote Work Experience with Video

March 16, 2021 Elle Werle Remote Culture 3

Elle Werle

Weet Elle Werle

by Elle Werle

5 Tips to Enhance Your Remote Work Experience with Video

Weet is a screencasting platform that enables users to create short video content and share it within their work teams. It is inspired by how bees work together collectively, allowing your teammates to be as busy as a bee in the workplace. Weet is a platform that enables you to experience the benefits of asynchronous communication.

The numerous users resemble worker bees, and their combined contributions are equated to the buzz of a hive  To enhance remote work with video, the following tips will come in handy. Weet allows users to view, create, and add to their content whenever it’s convenient for them.

1. Facilitate communication from numerous remote locations

Weet will facilitate participants working across different time zones to work at their pace and on their time. Particularly, this platform will help overcome scenarios where individuals in different time zones are doing various activities and need to talk to each other. Therefore, when an employee feels the need to buzz, they can upload their contribution at their leisure. Weet has informative analytics that gives the team the statistics concerning the conversation.

2. Allows users to add emotions to their work

Unlike a flat email, this app allows worker bees to include their emotions to their presentations. It will enable the contributors to include emojis to their presentations. The participants can add a personalized buzz. Weet allows participants to add comments and use emojis to make the presentation more engaging.

3. Storage and referencing of contribution

Weet enhances remote work via video by facilitating the recording of videos and storing them. In doing so, the videos can be accessed in the future for referencing and clarification. This feature allows a worker bee never to miss the point or lack the opportunity to clarify a presentation made. Besides, participants will be able to rewatch the video presentations from the same spot they paused their interaction.

4. Enhances a communication culture

Weet facilities workers who are working remotely to interact with the office workers despite the physical distance. This not only fosters stronger workplace bonds, but it also builds synergies. The app enables colleagues who are dispersed in different geographical areas to lead a healthy work/life balance. Less time is spent travelling with no need to be stuck in traffic. The busy bee can achieve work life balance and be productive in the office or at home.

5. Weet has a variety of functions that improve the value of communication.

With Weet, users can share video and audio both live and recorded in chats and stream events to the participants. With internet speeds increasing and costs coming down globally, employees can maintain near face to face communication that is more productive than email.

Conclusion

Weet is a screencasting platform designed to enable users to enjoy their freedom as they become productive at the same time. The app is the hive and the collective productivity of the participants in the honey.

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15Mar

65+ Video Messaging Ideas to Meet All of Your Business Needs

March 15, 2021 Elle Werle Asynchronous Communication, Product & Customer Service, Remote Culture 3

Elle Werle

Weet Elle Werle

by Elle Werle

weet video messaging ideas

Video messaging is the perfect way to communicate within your organization, and beyond. Use Weet to conveniently collaborate, convert, and build camaraderie! Below you’ll find many examples of video messaging ideas to get started!

Video is all around us these days, as I’m sure you’ve noticed.

The benefits of video for business are proven. With video you can:

  • Drive sales revenue
  • Capture client feedback
  • Managing remote teams
  • Collaborate asynchronously 
  • Capture and hold attention
  • Drive organic website traffic
  • …and more!

 

After many years in Customer Success, I’ve witnessed firsthand the difference that video makes in client and team collaboration. Nothing beats the potent video + screenshare combination for personalization, explanation, and connection.

 

Video isn’t just for marketing anymore – in our new work world video is the best option we have after meeting in person. Today we can collaborate, sell, get feedback, convert clients, and more with video.  With Weet, video is personal, social, collaborative, and secure.

Video Messaging Ideas and Considerations:

  • Video has overtaken both blogs and infographics to become the most commonly used format in content marketing.
  • 87% of video marketers saw an increase in website traffic due to video.
  • 4 out of 5 people will watch a video, while only 1 of 5 will read text on a webpage.

 

The new age of video is here to stay! Whether it’s for sharing product updates, onboarding new employees, or collaborating with clients, video messaging is all grown up and its adoption is skyrocketing.

 

Stay ahead of the game with Weet! Your clients and coworkers deserve the fastest, easiest, most convenient and collaborative form of communication. Weet was built with you and all of these things in mind. Try it today!

Coworker Collaboration

Virtual Introductions: Introduce yourself to new colleagues in a way that’s more personal than email.

Meeting Reviews: Fill in those who missed the meeting, review notes, and highlight key ideas. 

Exec Updates: Disseminate important information across the organization, or to key stakeholders.

Project Management: Get your team on the same page, and collaborate and answer questions all in one place.

Company Meet and Greets: Introduce a team, managers, and more to partners and clients.

Virtual Coffee: Ask a colleague or client out to ‘coffee’ to catch up.

Business Partner Intros: Coordinate important introductions across teams and orgs – on everyone’s own, individual time.

Training FAQs (for employees): Answer common organizational questions to create autonomy for all and free up your team leads’ time.

Team Leader Check-Ins with Employees: Collaborate with your employees asynchronously so they and you can focus on the tasks at hand.

Present a New Software (to teams at work): Rolling out new software within your org? Happens all the time. Make a Weet to demo it, answer FAQs, and collaborate. 

Remote Employee Appreciation Announcement: It can be difficult to acknowledge colleagues remotely, but not with Weet. Send a quick, personal note of thanks for their hard work. 

Update for Manager: Let your manager know what you’ve been working on, and collaboratively discuss projects and answer any questions. 

Collaborative Company Holiday Card: Record a thoughtful team or org-wide holiday card for your client base.

Greeting Cards: Send well wishes, birthday greetings, and more to your fellow colleagues.

Employee How-to: Make sure your team is always on the same page and has the resources they need to accomplish their goals.

 

Customer Success Teams

Customer Incident Follow-ups: Let customers know they are still top-of-mind after they’ve reached out for help.

Customer Support: Answer customer questions -even complex ones- with video messaging and screen sharing.

Welcome New Clients: Send a thoughtful and personal video message to your organization’s newest clients.

Celebrate Customer Milestones: Congratulate your clients when they accomplish important goals with a personalized, fun video message!

Customer Issue Resolution How-To: Explain, step-by-step, how a customer can solve an issue on their end. Use the combo of screenshare + video to eliminate confusion!

Customer FAQs: Answer common customer questions before they even ask! 

Software Update Explanations for Customers: Explain and demo your latest product release and software updates to your client base.

Thank Social Media Followers: Give your clients a big, personalized shout-out with a video message.

Giveaway/Contest Announcement: Generate buzz and excitement around your org’s newest contest. Embed the link or share it on any social media platform.

 

Sales Teams

Sales Pitches: Collaboratively give a sales presentation where everyone has their own part to play, and you can answer client questions.

Sales Pitch Follow-Ups: Collaborate with and get feedback from teams you’ve demonstrated your product to.

Product Demo: Demo your product with a personal touch and on everyone’s own schedules, even from a distance!

Explain Your Product: Let people know how your product functions and why they should use it. 

 

HR Teams

New Hire Intros: Have new teammates introduce themselves to their teams.

Interview Invites: Reach out to potential teammates with a personal touch that email can’t offer.

Job Offer Invites: Excited about a potential teammate? Ask them to join your team in a video message!

Company-Wide Announcement: Have an exciting announcement but don’t want to interrupt the flow of the workday with a meeting? Send a Weet so everyone can view when it’s convenient for them.

New Hire Onboarding: Welcome new employees with a personal message from all teammates.

HR Policy Announcement: Keep all employees up-to-date with the latest from HR, while not wasting time in meetings. Let them view according to their own schedules. 

 

Marketing Teams

Share Marketing Campaign Results: Update your teams regarding your latest marketing campaign.

Marketing Campaign Intro + Explanation: Pitch the latest marketing campaign and answer any questions teammates may have.

 

Product Development Teams

Design Feedback: Iterate on product designs and collaborate on everyone’s own schedules.

Web Design Feedback: Review and collaborate on your newest webpages with video messaging.

UX Feedback: Collaborate with your team and get feedback about your User Experience and design.

 

Finance, Legal, and Operations Teams

Budget Reviews: Share and review budget details with the key players within your org, and answer any questions. 

Contract Terms Reviews: Make sure key stakeholders understand and agree to all conditions of a new contract. 

Legal Services Meetings (lawyer): Collaborate with clients asynchronously and personally, on your own busy schedules. 

Corporate Compliance Meetings: Ensure your org is compliant, and collaborate with stakeholders to answer questions and keep up-to-date on filing requirements.

Review a Contract: Dive deep into a contract review collaboratively and according to the individual schedules of all involved parties.

 

Industry-Specific Use-Cases

Coaching Service Intros: Let potential clients see what your coaching service offers, and answer their questions.

Personal Training Follow-ups: Check in with your clients between training sessions.

Commercial Property Tours: Allow anyone, anywhere to visit a commercial property for sale.

Real Estate Tours: Give your clients a personalized tour of homes that meet their needs, no matter your schedule or theirs.

Masterclass Check-Ins: Follow up with your customers and keep them on track to achieve their goals for your class. 

Fitness Coach Client Check-Ins: Follow up with your fitness clients, answer any questions, and keep them motivated. 

Physician and Patient Check-Ins: Check-in on your patients and answer basic questions with a personal touch.

Real Estate Agent Check-Ins: Make sure your clients are getting everything they need from you, and the search for their dream home is going well.

Property Management Update: Let your renters know a maintenance issue was updated, or that a policy has changed.

Construction Project Update: Keep all key stakeholders up-to-date on complex construction projects, and answer questions and collaborate freely.

Sell Consignment Clothes: Share videos of your clothes across any platform, and answer questions about garments and products that all can see the answer to.

Travel Agent Presentations: Prepare a highly individualized video presentation for your clients that they can view and collaborate with on their own time.

Manufacturing Troubleshooting: Troubleshooting across teams and/or time zones is easier with video and open collaboration. 

 

Education

Teacher FAQs (for students): Record and answer once, update it as often as you’d like, and share it as many times as needed with students. 

College Department Tours: Take a deep dive into different departments on campus.

School Tours: Give prospective students around the planet a detailed, personal campus tour any time.

Study Abroad Updates: Check in with friends, family, and classmates from all over the world – no matter the time zone.

 

Personal Use

Collaborative Family Holiday Card: Send a collaborative video holiday card from everyone in your family – even if you can’t all be there together to film it. 

Travel Updates (from traveler to friends + family): Update friends and family on your latest travels, and collaborate on your own schedules.

Sell a Car: Record one video and share it with countless others on any platform to sell your vehicle. Answer questions that all viewers can see. 

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12Mar

7 Ways to Work Across Time Zones

March 12, 2021 Elle Werle Remote Culture 3

Elle Werle

Weet Elle Werle

by Elle Werle

 

7 Ways to Work Across Time Zones

Time zone differences are a huge setback for several international businesses with clients, customers, and employees in various parts of the world. Overcoming time differences would mean navigating the challenges and coming up with a smart solution for each. In this article, we’ve highlighted the 7 ways you can effectively work across different time zones.

1. Leverage Technology

Technology and the internet are going the extra mile to connect people across the world. Using the right remote collaboration software can effectively solve the time zone puzzle. Our Weet platform, for example, has been built for remote collaboration. The instant video messaging platform allows teams to work on projects asynchronously, so nobody is disadvantaged due to time zone restrictions.

2. Use a Mobile-Friendly Software

People are not only obsessed with their smartphones because they’re trendy but because it offers unmatched convenience. Imagine if you had to get back to your office to log in for a work meeting. Or, wait until you have your computer so you could reply to business emails. Adding this problem to the time zone challenge would make life unbearable. A mobile-friendly platform like Weet allows you to connect with your remote busy bees anywhere, anytime from the comfort of your smart device.

3. Set Deadlines

It’s easy to lose track when your remote teammates are more than 12 hours ahead or behind you. To solve this confusion, always set a deadline for a remote project. This will help you track the number of hours that have elapsed since you began working on a project. Deadlines will help your Weet team organize their tasks in order of priority.

4. Manage Your Asynchronous Meeting

If you are to run a successful asynchronous meeting, it’s necessary to plan how you’re going to carry yourself with the other remote workers. You’ll need to establish what type of communication will be used in which tool and even set expectations on updates and feedback. To avoid a situation where individual members take a week to add their notes on the project, you want to assign each member a portion of the project and track their progress.

5. Ensure Constant Communication

No matter how busy you can be, you should always find a way to communicate with your remote busy bees. Using a remote video collaboration tool is the best way to ensure constant communication, quickly and effectively. Our busy bee Weet has been created with this in mind. We believe in getting back your time and giving you the freedom and power to control your remote tasks.

6. Outsource What You Can

The idea of outsourcing is a nightmare for many people. There are several reasons why companies fear outsourcing part of their tasks and projects. The truth is, you can learn to overcome the fear of outsourcing by using the right remote collaboration tool. Here is why outsourcing is healthy, not only to your business but personal life:

  • You get to focus on what you do best and let other people handle the rest
  • You reduce costs and enjoy some free time
  • You become a better manager as more workload is taken off your schedule

7. Manage and Control

Managing a remote team goes beyond assigning projects and collecting feedback. It lies deep within your leadership skills to motivate, guide, and offer them the necessary resources to get the job done. Luckily enough, some of these leadership features have been built into our Weet platform. With the ability to manage your Weet, customize the feedback options, and even protect content – you’re definitely in control of everything from the comfort of your smart device.

Conclusion

When it comes to working across time zones and bringing together remote employees, there’s no secret recipe to success. The above seven tips will help you stay ahead of time zone challenges as you use our busy bee Weet to build a capable team that will deliver the best results and nurture growth and knowledge sharing.

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28Feb

When to Use Video in Your Sales Process

February 28, 2021 Elle Werle Sales & Marketing, Use Case 3

Elle Werle

Elle

by Elle Werle

Why-Sales-Professionals-Love-Weet

😎  Psst! Check out this Weet to learn more about why to use video for sales

Why Use Video for Sales?

You might be asking yourself, “Why video?” Simple, they have a powerful allure, capturing the attention of your potential clients—and attention is a powerful tool in marketing. Actually, videos make up three-quarters of all internet traffic globally, and the numbers are projected to go up in future.

Using visual cues in your sales pitch is a brilliant opportunity to be innovative and creative in how you present your product or service to potential clients. Also, videos for the “busy bee” client, about the product are much better than text and will save you both time.

A video in your sales process has the potential to influence its viewers to your advantage. Some of the situations where a video can be a good idea in your sales process are when you want to:

 

  1. Grab Attention

A video in your sales process, especially comes in handy is when you are trying to draw attention to what you are selling. When your videos are in line with current consumer trends, it’s an excellent way to get the ball rolling in capturing your views attention and ultimately making a sale.

 

  1. Creating Awareness Around Your Product 

When you need to create a “buzz” about the effectiveness of your product—whether new or an existing one, a video is a convenient option; You are also able to explain how to use the product through screencast for easy understanding.

An information-packed video is much better than text; the visual appeal a video holds is worth its weight in gold when it comes to your sales and marketing process.

 

  1. Give Social Proof

This covers aspects like endorsements, testimonials from current clients, reviews, and case studies. Sometimes the viewer is not entirely convinced the product is right for them until they see others professing its effectiveness and how it worked for them. 

 

  1. Call to Action

After you have peaked viewer’s interest in your product, a video calling them to action further cements their decision to invest in your product.

 

Crafting The Perfect Video for Your Sales Process

To make your video content useful and interesting to the viewer, you have to know which type of content you are going to use, when you are going to use it, and the target demographic you are creating it for. 

Sales videos can be on various topics about your product, depending on what you aim to achieve. They range from:

  • Product videos
  • Explainer videos
  • Customer testimonial videos
  • FAQ videos

Your video has to cover three basic angles when you are making it — awareness, consideration, and finally, decision.

  • Awareness mostly encompasses educational and information-bearing videos. They answer all the questions the viewers have about the product.
  • Consideration includes using creative and interesting material to spice up your video. The aim is to use simple but exciting ways to bring down the complexity (if it is) of your product.
  • The decision covers building trust in your brand for the viewer. Without trust, they cannot purchase your product. It is primarily for social proof videos.

Conclusion

Your sales video should be the reflection of the quality of your product bears. There are loads of video messaging tools like Weet that will help you create a quality masterpiece for your product’s sale process.

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25Feb

5 Reasons Video Is a Remarkable Sales Tool

February 25, 2021 Elle Werle Sales & Marketing, Use Case 3

Elle Werle

Elle

by Elle Werle

5 reasons video is a remarkable sales too OPTION 2

You’ve had to be under a rock if you haven’t heard the buzz surrounding video marketing. Arguably, video marketing is the pinnacle of all sales tools. Don’t believe us? Well, according to a Google Study, more than 40% of internet users always look for videos related to a brand, or product they intend to buy before purchasing it.

Here are five reasons you should be jumping into this bandwagon if you haven’t because videos are among the most compelling ways to drive up your brand sales.

1. Videos Are a Popular Way for People to Learn About Your Brand and Products

As previously established, videos have a massive impact on the purchasing decision of the potential client. Your videos should always be a reflection of what your brand stands for as they coerce clients to buy from you. A good marketing video should try, as much as possible, to connect with the viewers, especially if it is the first time they hear about your brand, it has the power to lift your brand’s popularity, and rank.

Video allows people to process complex information more easily. Actually, in some cases, potential clients will watch a brand’s video more than once to try connecting with it. You should try as much as possible to cover all your base information about your brand in your videos.

2. People Love to Ogle at Videos

Fun fact: people spend a lot of time watching videos – so much that a third of all internet activity is watching videos. Videos are fun to watch, and they have that relaxing sensation attached to them, especially if you are enjoying what you are watching in your little bubble away from the world.

Research shows that for every four consumers, one often loses interest in the brand and product if they do not have a video feature to back up their claims. This should already indicate to you how much videos are essential to consumers. They will watch anything related to your brand if they are interested in it to affirm their decision in buying from your brand.

The engagement meter of your video has to be beyond high. Make it funny, make it interesting, make people yearn to watch it until the end. This way, you can put across your point in a chronological sequence all through the video. Also, please pay attention to the length of your videos—short videos which are straight to the point yield better results.

3. Videos Boost Conversions and Sales

The right marketing video for the right audience will make you some serious sales. If your brand has a website, a product video on your landing page will increase the client’s chances of buying from you. Videos have a detailed description of your product, and believe it or not, that’s what the clients are looking for.

4. You build trust with videos

For clients to buy from your brand, they need to have established some trust. Trust is often regarded as the foundation of making a sale. So your video has to be worthwhile in the trust-building department. Marketing strives on the status quo of building lasting brand-client relationships, and trust, and a video is your best bet if you want to achieve these two fundamental building blocks of making a sale.

5. You May Be Improving Your SEO

It’s no secret that Google is getting better at machine learning, and is currently able to identify thousands of elements and images within a video. Did I mention there is also Google’s Video Intelligence API that notes relevant keywords in your video? That is a massive plus in terms of SEO for your brand.

Conclusion

Remember, the secrets are to keep your video recordings short, tell your worker bees to trim, trim and trim some more with Weet for the most optimal video to present to clients. The goal is to put your point across in the shortest amount of time without losing significance and interest in the eyes of your viewer.

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25Feb

Creating Winning Sales-Outreach with Videos

February 25, 2021 Elle Werle Sales & Marketing, Use Case 3

Elle Werle

Elle

by Elle Werle

Create winning sales-outreach with video OPTION 1

By now, the popularity of using videos in your sales and marketing strategies is already imprinted in your mind. I mean, video recordings alone are the highest form of consumed media globally.

Making a connection may be difficult if it’s just plain text you are using, but if you throw in a video, then you’re well on your way of getting more clients. Creating videos that are centered around sales and marketing is a  step-by-step process that needs strategic thinking if you want to ace them.

Let’s take a deep dive into these processes so you can start crafting winning sales videos.

Set a Target

What do you want to accomplish with your video? Who is the target demographic? Before embarking on your video, there are certain boxes you need to check first. They will be your guiding principles and chart the direction you should follow.

Ensure you pick clear goals for your video. Otherwise, the main video ideas will elude you and fall through with your targeted audience. So don’t lose focus because, with a video – ideas are often flowing, and unnecessary changes may be made.

Keep Your Sales Videos Short

Short videos are easily digestible. You have to understand that your audience doesn’t want to spend the whole day watching your sales video, so respect their time. Get straight to the point in your video; this way, you don’t lose your video because of their attention span, and you get to put your message across.

As a Weet user you can record sales videos of up to 2 minutes if you wish, but keep your viewers slightly entertained so that they don’t drift off.

Make It Worthwhile Watching

You may be asking yourself, “How do I make a video worthwhile?” With cool props, proper lighting, an interesting backdrop, and collaboration of course! Weet has collaboration features such as sharing feedback via text as the video is playing, and using emojis to express your feelings. These tools enable you to have a better understanding of your customers which leads to better outreach.

Personalize Your Video

To increase your video numbers, a personal touch will do the trick. Take the time to research your potential viewers and targeted market. This way, you can create content directly targeted at them. Showing empathy and kindness in your video is a brilliant selling point in your sales video. It will help you build a rapport with your audience too. Remember, don’t be too pushy in your sales video, that will turn away your intended prospect.

Conclusion

Sales videos can be anything you want them to be, as long as they get the work done. Don’t feel the pressure to conform to any known formats. Choose and use what works for you and your brand’s voice.

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