3 Common Mistakes When Creating a Video Knowledge Base and How to Avoid Them

3 Common Mistakes When Creating a Video Knowledge Base and How to Avoid Them

Creating, curating, and maintaining a knowledge base is of high importance to every organization. A video knowledge base is a library of informational videos that answer common support questions and help customers learn about a specific topic. It may contain answers to a generic questions about the business or product, as well as demonstrations of procedures, software, tools, equipment, and more.

Video knowledge bases are becoming more popular as they offer many benefits for both customers and businesses. They can:

  • Easily demonstrate and explain a problem

  • Engage and retain customers' attention

  • Increase customer satisfaction and loyalty

  • Reduce support tickets and costs

  • Boost SEO and traffic

However, creating a video knowledge base is not as simple as recording and uploading a few videos. There are many pitfalls and challenges that can affect the quality and effectiveness of your videos. Here we will discuss some of the common mistakes when creating a video knowledge base and how to avoid them.

Mistake #1: Not having a clear goal and audience for your videos


One of the first steps in creating a video knowledge base is to define your goal and audience. What are you trying to achieve with your videos? Who are you trying to help? What are their pain points and needs?

Without a clear goal and audience, you risk creating videos that are irrelevant, confusing, or boring for your viewers. You also risk wasting time and resources on producing videos that don't align with your business objectives.

To avoid this mistake, you should:

  • Conduct research on your target audience and their preferences
  • Identify the most common questions and problems that they face
  • Prioritize the topics that are most important and urgent for them
  • Define the key message and outcome for each video

Mistake #2: Ignoring best practices for video production


Another common mistake when creating a video knowledge base is not following best practices for video production. This includes aspects such as:

  • Being Prepared: Writing clear and concise notes that cover the main points and provide instructions or guidance for the viewers (Don’t rely on a script. You’ll risk sounding like a robot)

  • Recording: Using a good microphone, camera, lighting, and background to ensure high-quality audio and video

  • Editing: Cutting out unnecessary parts, adding captions, slides, images, comments, etc. to enhance the clarity and increase engagement of the video

  • Choosing the Right Platform: Selecting a reliable and secure platform to store your videos and provide features such as analytics, embedding, sharing, etc. (like Weet!)

To avoid this mistake, you should:

  • Use tools and software that are designed for creating video knowledge base content

  • Follow the guidelines and tips provided by these tools or other online resources on how to create effective video knowledge base content

  • Test your videos before publishing them and get feedback from your colleagues or customers

Mistake #3: Not organizing and updating your videos


The final common mistake when creating a video knowledge base is not organizing and updating your videos. This includes aspects such as:

  • Categorizing: Grouping your videos into relevant categories or channels that make sense for your viewers

  • Labeling: Naming your videos with descriptive titles that reflect their content and keywords

  • Searching: Enabling your viewers to easily find the videos they need by providing a search function or filters

  • Updating: Keeping your videos current with new product information, features, changes, etc.

To avoid this mistake, you should:

  • Use tools and software that offer templates and layouts for organizing your video knowledge base content, such as Weet!

  • Follow the best practices for SEO (search engine optimization) when naming your videos

  • Monitor your video performance and feedback regularly and make adjustments or updates as needed


Creating a video knowledge base can be a great way to provide valuable information and support to your customers. However, it also requires careful planning, execution, and maintenance to ensure its quality and effectiveness. By avoiding these common mistakes when creating a video knowledge base, you can:

  • Create videos that are relevant, clear, and engaging for your audience

  • Produce videos that are high-quality and professional-looking

  • Organize and update your videos to make them easy to find and use

Are you ready to create a video knowledge base for your business or product? Get started now at Weet!

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