In today's digital age, customers expect to be able to find information quickly and easily. They want to be able to get the answers to their questions without having to submit a support ticket or send an email. Video knowledge bases are a great way to provide customers with the information they need, when they need it!
Video knowledge bases are a collection of videos that provide information about a product or service. The videos can be used to answer frequently asked questions, provide tutorials, or simply give customers a tour of a product or service.
Benefits of Having a Video Knowledge Base
Video knowledge bases offer a number of benefits over traditional, text-based knowledge bases. Some of the most compelling benefits of having a video knowledge base for your organization include:
- More Engaging: Videos are more engaging and can help customers retain information better than written text.
- More Visual: Videos can be used to provide more visual information which can be helpful for customers who are visual learners.
- Reduced customer support costs: Video knowledge bases can help to reduce customer support costs by providing customers with the information they need on their own. This can free up customer support representatives to focus on more complex issues.
- Increased customer satisfaction: Video knowledge bases can help to increase customer satisfaction by providing customers with a convenient and easy way to get the information they need. This can drive repeat business and positive word-of-mouth marketing.
- Improved brand reputation: Video knowledge bases can help to improve brand reputation by demonstrating that your company is committed to providing excellent customer service, and your customer base will notice the difference between you and your competition.
- Increased sales: Video knowledge bases can help to increase sales by providing customers with the information they need to make a purchase. This can lead to more customers buying your products or services.
For these reasons and more every organization should have a video knowledge base to provide self-support and information about products and services.
Video Knowledge Base Tips
If you're thinking about creating a video knowledge base after learning about all of the amazing benefits of having one, here are a few tips to help you get started:
1. Plan your video knowledge base
Before you start creating videos, it's important to plan your video knowledge base. This includes deciding what topics you want to cover, what format you want to use, and who your target audience is.
2. Create high-quality videos
Your videos should be high quality and engaging. This means using good lighting and sound, and making sure your videos are well-produced with the right tools (like Weet!).
3. Use clear and concise language
When you're writing the script for your videos, use clear and concise language. Avoid jargon and technical terms that your customers may not understand.
4. Use visuals
Visuals can help to break up your videos and make them more engaging. You can use screenshots, images, slideshows, annotations, and more in your videos.
5. Promote your video knowledge base
Once you've created your video knowledge base, make sure to promote it to your customers. You can do this by including links to your videos in your website, email newsletters, and social media posts.
6. Get feedback
Once you've launched your video knowledge base, get feedback from your customers. This will help you to improve your video knowledge base and make it even more helpful for your customers.
Video knowledge bases are a great way to provide customers with the information they need, when they need it. By following the tips in this blog post, you can create a video knowledge base that will improve customer experience and help your business succeed.
Overall, video knowledge bases are a valuable tool that can help you to improve customer experience, reduce costs, and increase sales. If you're not already using a video knowledge base, we encourage you to give it a try.