How to Use Video for Sales Part 1: Sales Team Communication Tools
by Elle Werle
In the last several years we’ve seen video skyrocket in popularity. Research shows that the average viewer remembers 95% of a message when it is watched, compared to 10% of messages that were read. That’s an enormous difference!
To create content that people will remember, make it a video. How do you capture attention at the beginning of the funnel with video? Just remember the 5 Ws.
Who are you talking to? What form of communication do they prefer to receive?
Chances are, your audience prefers video. On their cell phones, specifically. According to Invisia, mobile video consumption rises by 100% every year. Reflect on your own life and experience about how much time you spend watching videos on your own cell phone each day.
Furthermore, Cisco reports that this year online videos will make up more than 82% of all consumer internet traffic. That’s 15 times higher than it was only 5 years ago in 2017. Video sales team communication tools are here to stay!
And if you want your message to go viral, over 90% of viewers share videos with others. That’s 1200% more shares than text and images combined. Your video content is exponentially more likely to gain internet attention than any other type of media content.
What knowledge are you sharing with your sales team communication tools?
Are you reviewing, explaining, describing, showing, or demonstrating something? Is your message best communicated with long paragraphs of text? Likely not.
Most of us want to be shown how to do something, not read steps. Likewise, most of us don’t want to type all of that up, usually multiple times if at work, either.
Enter: sales team communication tools and video! Record it once – your real, live, human face demonstrating something in real time – and send it as many times to as many people as you want. This saves you time – all while communicating your information more effectively.
When do you want to communicate with your viewer?
It is a pain to schedule meetings, whether in-person or online. Nobody wants to make time for another Zoom meeting. Nobody.
Thankfully, organizations are starting to recognize the benefits and importance of asynchronous communication in the workplace. What this means is that you can send your video, either via a link or native with a tool, and your prospect can view it whenever they want. They will receive your message when they are ready to give it their full attention.
Great sales team communication tools will allow the prospect to collaborate with your video. Weet offers video, screen share, audio, and text commenting options.
Where are your videos going?
Whether you choose to post your videos on your website orYouTube channel, send them directly to clients or colleagues, or share a link, you need a solution that allows you to do all of these things.
Even if you believe you don’t want to share your videos via all of these channels now, you very well may in the future. Give yourself options with your sales team communication tools. Take your valuable visual asset and leverage it to make sales, both now and in the future!
Why is video perfect for sales team communication tools?
By now hopefully it is clear why video is the ideal knowledge vehicle for sales professionals. With the right tools sales videos are easy to make, share, and collaborate with prospective clients. You will eliminate confusion and breeze through complex topics in ways that would not be possible with text alone.