Akeneo Customer Story
Find out how the Akeneo team uses Weet for client communication
🎯 The Challenge
Video communication is quickly becoming the key factor in running remote sales teams. During a sales meeting, Akeneo Sales Director, Emeric knows that their client retains only 15% of the presentation. He wants his customer to retain the right key point after a sales meeting. Sometimes, they lost a deal because the prospect didn’t really understand the main competitive advantage of their solution. They struggle to maintain the connection with the client between meetings and especially remotely or during holidays time.
Akeneo is a tech company that develops product information management. As Sales Director, Emeric Koda and his team are responsible for sales presentations.
The Akeneo Sales Team has faced challenges when prospects didn’t understand the main competitive advantage of their solution. The team’s primary struggle is to maintain the connection with clients between synchronous meetings, and especially remotely or during the holidays.
💡 The Solution
Emeric and the Akeneo Sales Team adopted Weet as a solution to their challenges for video prospecting. With Weet they were able to:
- Synthesize the focal point of their message, and highlight the most important items
- Follow up after meetings when there isn’t time during the meeting, or the answer isn’t known at the time of the meeting.
- Dive deeper into features that resonated with and “wowed” prospects
- The team creates a Weet for every product feature, and they can send it to any prospect each time its needed.
- Communicate about software tips internally
- Share Salesforce reports internally and highlight main points. Without a Weet, no one would read (let alone analyze) these complex reports.
📈 The Results
As a result of adopting Weet for video prospecting, the Akeneo Sales Team plans considerably fewer client meetings each week. To answer a quick point they are able to send a quick Weet instead. By eliminating these meetings, Emeric and his team are able to accelerate the sales cycle by 2 or 3 weeks.
Additionally, Weet has allowed the team to increase the number of deals being closes, since they can answer each objection with agility and faster.
Most importantly, Akeno is able to keep a human connection with their clientele, even remotely. Weet positioned them as innovators, and a step above their competitors.
Features everyone will enjoy
Emeric, Sales Director Akeneo
Managing a team of sales engineers, sales operations and BDR staff at an organization of over 200 brings its challenges. When we realized prospects only retained 15% of the information delivered during sales presentations we knew there had to be a better way for us to implement asynchronous video communication into our process. With Weet we are able to stay connected with our clients after sales meetings by sending them additional information through quick video messages. Thanks to Weet we accelerate the sales cycle and most importantly, we are able to keep a human connection with our clientele.