Leading Your Demo with an Asynchronous Video to Strengthen Your Client Relationships
If you work with lots of clients, conducting Zoom virtual meetings and client updates, you’ve probably heard the buzz surrounding asynchronous ways of communication. Productivity around the workplace requires innovation, and what better way to do it than using asynchronous videos.
Whether you are expounding the complexities of a task to your “worker bees” or taking a client through a demo, an asynchronous video is an excellent way for them to probe for more information and also improve on understanding.
Why Asynchronous Videos?
Meetings in the office don’t always need the physical appearance of every “worker bee” or client. Also, they are a great way to personalize the experience and enhance their understanding and, thus, retention. With an asynchronous video, you can reach clients in ways a physical, real-time meeting cannot.
Some of the advantages you will get with presenting asynchronous videos include:
• Improvement of understanding – videos are a comprehensive way to explain more details to the client, and slightly have the same feel as if the person was there physically. In comparison to plain-text information such as email with videos improve the learning experience of the client immensely.
• Appeals to your client’s empathy and humanity – When a client sees a face, even if it’s on a screen, the appeal and emotional response are not the same as when they receive an email. Asynchronous videos humanize the experience making your client feel more relaxed, special, and at ease.
The participants of asynchronous videos— you and the client also don’t have to be physically there. One of the best things about this type of communication is that it can happen remotely. You can have one of your “busy bees” record the video or conduct a live broadcast.
•If your client requires a detailed explanation, you can screencast it with a voice-over narration giving them further context. It is an excellent way to provide troubleshooting steps where the client may not understand.
The Perfect Asynchronous Video for Your Demo
• Create a dynamic but relatable agenda – What your asynchronous video covers should be expressive enough to cover the client’s focus but not so direct that it looks like a blatant sales pitch.
• Make it interactive – Make your asynchronous video catchy and creative. It should pump up the client for your demo. Think of it as an introductory video for your demo.
• Make your asynchronous video in a way to enable the client to provide feedback. Feedback is the best way to know your client’s preferences. Your video should pose a question to the client as a way to probe more what their preferences are. A platform like Weet can offer you the ability to create a client onboarding questionnaire for example.
Before your demo, an asynchronous video for the client can help you close the deal. On the off chance that your demo does not hit home, the proper asynchronous video can save the day by providing a fresh approach in the eyes of the client. Get your “worker bees” together to rethink ideas about your asynchronous videos. You can also use platforms like Weet to help you finesse the final product for a pleasurable viewing experience.