How to Record Your Marketing Videos Remotely
by Soufiane Zedira
For any brand, marketing is an integral part in support of its success. The type of marketing a brand chooses to pursue may ultimately decide whether or not they succeed in their marketing process.
Videos in marketing are not at all a new thing. Optinmonster says that 85% of businesses use video as a marketing tool for exponential growth in brand traffic.
Since the inception of ad campaigns and product marketing, short videos detailing a commodity’s effectiveness and usefulness have been gracing our screens.
Videos are a fantastic way to get your brand message across to potential clients. If executed correctly, they create a poignant picture within your customer’s mind about your brand and everything you stand for.
Where to Begin?
Producing and recording marketing videos remotely may seem complicated and impossible, but truth be told, they are a breeze. Although not as flashy as conventional marketing videos, remote videos mostly depend on your creativity, and how you are able to bring the ideas to life seamlessly.
Like any other marketing video, recording a remote video will start with an idea. Getting an idea for your video is as simple as having a brainstorming session with your teammates.
What Equipment Do You Need?
Filming a remote marketing video doesn’t have to be lavish. If you get into the nitty-gritty of filming your remote video like a conventional one, you’ll find yours falling down a rabbit hole of confusion, unmet deadlines, and outright unpreparedness.
The key is to keep it simple. Record by using simple equipment like a:
- Mobile phone camera, an inexpensive, simple camera, or webcam
- For lighting, natural lighting, and a little bit of added light will work
What you want to achieve with a remote video is capturing the brand’s essence so it makes sense to the viewer. To do this, a simple phone camera and creative editing skills are all you need.
3. Your Hook Matters
A hook will get your clients engaged, so it’s important! To do this with your video, start by introducing yourself and your company and then follow up with your hook. A hook is anything you may use to capture attention and help your contact feel engaged as they continue to watch your video.
Editing Your Videos
Your final video has to be appealing. Videos are the best type of content for brand marketing, so don’t let it be boring. Once you feel good about the content you have created, have your team view it, make inputs for changes, and finalize production.
When it comes to refining your remote video to get the perfect final cut, there are loads of tools, but none other is like Weet. The simple interface makes it an easy-to-use platform, that is intuitive in ways that matter.
With numerous editing features including:
- Inserting voice-overs
- Incorporate emojis for reactions
- Sharing your video or screen
- Change background appearance with background filters
Weet is an easy tool to use to record video that’s useful for remote marketing. Signing up is as easy as installing a chrome browser extension.
Watching your remote marketing video come to life is nothing less than satisfying. The right video will have an emotional appeal to its audience and will inspire your viewers to take action.