Short Marketing Video Best Practices
by Soufiane Zedira
In the recent past, Forbes announced that close to 90 percent of digital marketers globally are using videos as part of their marketing strategy. If you run a firm, startup, or any business that has an online presence, chances are you have come across video marketing and heard all the buzz surrounding the use of videos. If not, then you are in the right place. Grab a seat and get comfy as we shed some light into the world of video marketing.
If you are planning to craft a video for your clients, there’s a lot that stands between your videos and bringing it to life. To substantially lessen the load and bring clarity to your path, below are some of the best video marketing practices you should employ if you are aiming for success.
Begin with A Goal in Mind
Even before you create a script or jump to any other production processes, you need to have an idea. Within your idea, your goal is encompassed. Many video marketers tend to sway away from their idea and, ultimately, their goal because they want to run before they can walk. Don’t be that guy!
A solid idea helps you avoid wasting both time and money, which are precious resources in the world of marketing. Some of the goals you would want to achieve with a marketing video include:
- Boost your website’s traffic and client engagement
- Create brand loyalty
- Promote brand awareness
- Increase sales, or improve conversion rates
2. Know Your Target Audience
You are making your marketing video for someone, right? It’s important that your video caters to their needs specifically, or else you stand to lose interest. This is arguably the most important practice while making your video. Your success rate somewhat solely stands on whether or not you fully know your target audience.
Having a clue to which demographic you are targeting will inform your video strategy and content.
3. Short or Long? Your Length Matters
Don’t know how to take videos in terms of length? A shorter video is nice and all, but getting all you have to say across becomes a nightmare for the viewer, leaving them with more questions than answered. However, if it serves your purpose, go the short way. A longer video, on the other hand, may risk you losing the attention of the viewer. So you want to achieve that sweet spot; not so long, not so short. Weet helps you create both depending on your needs. Your Weet can be a short video of two minutes that communicates your message to your prospects
Keep It Simple
Remember, you are not explaining the principles of quantum mechanics to your audience. Neither are you teaching them rocket science. Leave the fancy words at home. Any jargon, lengthy, and complicated sentences are not for a marketing video unless you use it comically and humorously. Use Weet to stay original by talking about your core values, mission, and vision statements. Keep it simple and straight to the point.
Try as much as possible to use simple, understandable words, and watch your clarity as you speak. Explainer videos particularly tend to make things complicated, and you may lose your audience. Keep in mind your watcher has an attention span, so use your few minutes wisely.
A simple, entertaining video always does better.
A video is a highly effective tool if used properly. It has the potential to boost your sales to unimaginable proportions. If employed in your strategy, these and many other marketing video practices will see you make leaps and bounds ahead of your competitors.