How to Run an Asynchronous Creative Brief and Review

A creative brief starts with a summary of your company mission, goals, what to achieve, and general background in relation to a project. A creative brief comes in especially handy when you are in the process of creating an advertising campaign, marketing strategy, or a top-down rebranding. In simpler terms, a creative brief serves to address these questions: Who, What, When, Why, and the How.

Asynchronous creative briefs and reviews, on the other hand, are similar to the usual creative belief, but with a twist, on how the information is delivered. A creative brief can be designed to be as short or as long as needed for effective collaboration. Your “worker bees” do not have to be present at the same time during the briefing or the review process. They can send in and receive updates via asynchronous communication with Weet.

Since an asynchronous creative brief and review runs over a period of time and not in real-time, you and your “worker bees” have to be effective in the way you send out video or email video updates about the briefing and reviewing process.

You need to have a constant back and forth communication with your “busy bees” on the specific topics you are covering. For all these to happen, you need the following:

• The right tech for asynchronous communication. This includes both software and hardware—but mostly software. It would be best if you had a message sharing board with your “worker bees” to share as much information as possible. Screen recording tools like Weet are perfect platforms to engage remotely with your busy bees, increasing the overall productivity of the team.
• Update all your “busy bees” of your asynchronous creative brief and review. If your “worker bees” are used to the synchronous process of communication, it is important to give an upscaled update, so they know of the asynchronous changes.
• Let your “worker bees” know why you are turning to asynchronous communication and establish the tools you are going to use and the standard of the creative brief updates and reviews.

With an asynchronous creative briefing and review process, you stand to gain a lot. For starters, you have a hold on the productivity of your team. By removing the staleness of synchronous communication, you and your team can improve on the productivity creative brief and review process.

All the nitty gritty of the creative brief that cannot be addressed asynchronously can be reviewed and addressed in real-time when you meet. Also, any “busy bees” that are introverts by nature can be more confident in asynchronous creative briefs, providing valuable insight during the review process.

Asynchronous communication is simply effective and quite productive. Don’t completely rely on it though —both synchronous and asynchronous forms of communication during a creative brief and review process have their rightful place and are worth their weight in gold. The ideal balance is achieved when you know the perfect timing to use either.