7 Simple Keys to A Successful Video Social Media Marketing Plan
by Ashley Villegas
Over the last decade, the amount of time people have spent watching videos online has exponentially gone up by 32% annually. According to Zenith, these numbers are expected to go up in 2021 with the same report indicating that the average person will spend close to 100 minutes daily watching videos!
Clearly, it couldn’t be a better time to get into video marketing if you haven’t already. With all the buzz around videos currently, and people being inclined to consume more — video marketers are having a field day. There are numerous ways marketers can produce video marketing content for brands. Conventional TV ads are not as effective as they were before the introduction of the smartphone.
There isn’t a specific charted route for you to follow when you make videos for marketing purposes. However, here are some useful pointers that will provide you with guidance as you and your worker bees dive into video marketing.
1. Choose Your Desired Platform
The majority of audiences are primarily watching videos on smartphones. With that in mind, your marketing team should create and design content centered around digital consumption. It is quintessential that you have a substantial audience for your brand. Developing quality content can help with audience growth and engagement.
2. Create Short, Value-Rich Videos
The goal is to engage your audience and capture their attention for the full span of your videos. Your videos should be precise and deliver both the entertainment aspect and the informational part in a quick, short fashion. Bite-sized videos ensure you don’t lose your audience, and also save on time.
3. The First Ten Seconds Count, Use Them Wisely!
The average attention span of a person ranges between ten to twelve seconds. This section of your video must be appealing. Think of these seconds as what makes or breaks your video in the eyes of your audience.
4. Tell A Story with Your Videos
Focusing solely on the selling part makes the video impetuous and mundane. Telling a story may lead to you forming a connection with your audience. Try to create relatable events in your videos. That way, you entice the audience into watching it.
5. Create Conversation-Oriented Videos
This simply means that your videos should be designed in a way to provide your audience with a chance to give their inputs. Feedback is an integral part of marketing, and your brand strength increases when clients see you incorporating their inputs into your products.
6. Include Social Proof
The purpose of your video is to market your brand and create more sales. Nothing convinces your audience more than social proof. Social proof creates an environment for conversation and an opportunity for your client base to vouch for your brand.
7. Include A Call to Action
At the end of your video, a call to action will ensure you seal the deal. You can include a link to the landing page or contact details. Varied contact allows you to provide flexibility, and give your audience options in terms of ways of reaching you.
Creating videos that stand out has a number of elements but the editing phase is essential. There are numerous editing platforms for your videos, but none will speak to you like Weet.
This platform is intuitive, easy to use, and feature-filled. You can record your screen, record voice-overs for your videos, change backgrounds with filters, and so much more. The best part is that getting it is as easy as installing the extension of your chrome browse.