How to Keep Remote Teams Engaged in Marketing
by Ashley Villegas
Learning how to keep remote teams engaged may take trial and error. For example, building a remote marketing team is easy, but engaging and keeping them in the loop can be challenging. Every business owner knows how crucial the marketing department is. They are the people you depend on to spread the word, to build your brand and pull potential customers towards the business.
While your remote team can be dedicated and focused on their work, they need constant motivation and follow up so they can stay in course. This doesn’t mean spamming their inbox with “progress emails” and numerous video chats. The idea is to captivate them, have a “family reunion” every once in a while where you share updates, trade business ideas, laugh, and strengthen the bond. We have covered 3 practical ways you can use to monitor and engage with your remote work team and considerably grow your business.
Schedule Occasional Team Meetings
The best way to engage your marketing team is to have a virtual come-together once in a while. This encourages a sense of community. You also want to inspire and encourage them, so they feel valued regardless of the physical distance, keeping you apart.
This is the time to share fun moments, laugh, and break the rules before announcing the deadline for the next project. The goal of these meetings is to bring the team together, work on projects together, share ideas, assign collective responsibilities, and most importantly – keep in touch with your remote team in a fun and lively manner.
This is where our Weet video collaboration tool steals the show. Weet allows you to improve internal communication. You can share customer testimonials to be included in the website’s landing page or give a presentation on how to implement a graphic chart in the next marketing campaign. The cool interactive features allow team members to interact with screen comments, video replies, and emojis, etc.
Every marketing team lacks the privilege to make decisions on their own. They are constantly bombarded with updates from the previous meetings. How the head of sales department thinks the current marketing strategy needs to be changed, or why they need to put a hold on Facebook ads and focus on YouTube instead. All these changing routines and constant work reviews take away their power to make critical decisions in the course of delivering value to the company. To empower your remote team you can use tools such as Weet to communicate important team updates and delegate authority to your team leads.
By empowering your remote marketing team, you are not only giving them the power to take charge of their everyday work, but it’s also an assurance that their services are well appreciated. However, it’s crucial to strike a delicate balance between empowering your marketing team and getting the results you want. You don’t want to compromise on quality and feasibility of the marketing services for the sake of empowerment – and the solution lies with proper communication. Always keep your marketing team on the loop, so you can instantly share updates, changes to be made, etc. Again, you can leverage Weet to communicate instantly between the marketing and sales teams.
Give Them Feedback
Giving feedback to your remote marketing team may seem outwardly unnecessary until you realize it’s the one thing making your remote marketing projects fail. Some business owners believe in getting the job done, and not how the job was done or the necessary improvements to be effected. If you fail to touch base with your remote team and give them asynchronous feedback on how the last marketing campaign generated leads – then you’re losing it!
Weet allows you to give instant feedback to your team without the hustle of scanning through a junk of texts in your email.
Whether you’re scheduling the next meeting or you’re giving feedback to your remote marketing team; you’ll always need the right collaboration tool. We believe there’s more than just using video messaging to connect with remote teams, and that’s why we created Weet – a video collaboration tool for all your remote communication and management needs.