By now, the popularity of using videos in your sales and marketing strategies is already imprinted in your mind. I mean, video recordings alone are the highest form of consumed media globally.

Making a connection may be difficult if it’s just plain text you are using, but if you throw in a video, then you’re well on your way of getting more clients. Creating videos that are centered around sales and marketing is a  step-by-step process that needs strategic thinking if you want to ace them.

Let’s take a deep dive into these processes so you can start crafting winning sales videos.

Set a Target

What do you want to accomplish with your video? Who is the target demographic? Before embarking on your video, there are certain boxes you need to check first. They will be your guiding principles and chart the direction you should follow.

Ensure you pick clear goals for your video. Otherwise, the main video ideas will elude you and fall through with your targeted audience. So don’t lose focus because, with a video – ideas are often flowing, and unnecessary changes may be made.

Keep Your Sales Videos Short

Short videos are easily digestible. You have to understand that your audience doesn’t want to spend the whole day watching your sales video, so respect their time. Get straight to the point in your video; this way, you don’t lose your video because of their attention span, and you get to put your message across.

As a Weet user you can record sales videos of up to 2 minutes if you wish, but keep your viewers slightly entertained so that they don’t drift off.

Make It Worthwhile Watching

You may be asking yourself, “How do I make a video worthwhile?” With cool props, proper lighting, an interesting backdrop, and collaboration of course! Weet has collaboration features such as sharing feedback via text as the video is playing, and using emojis to express your feelings. These tools enable you to have a better understanding of your customers which leads to better outreach.

Personalize Your Video

To increase your video numbers, a personal touch will do the trick. Take the time to research your potential viewers and targeted market. This way, you can create content directly targeted at them. Showing empathy and kindness in your video is a brilliant selling point in your sales video. It will help you build a rapport with your audience too. Remember, don’t be too pushy in your sales video, that will turn away your intended prospect.

Conclusion

Sales videos can be anything you want them to be, as long as they get the work done. Don’t feel the pressure to conform to any known formats. Choose and use what works for you and your brand’s voice.

In the recent past, Forbes announced that close to 90 percent of digital marketers globally are using videos as part of their marketing strategy. If you run a firm, startup, or any business that has an online presence, chances are you have come across video marketing and heard all the buzz surrounding the use of videos. If not, then you are in the right place. Grab a seat and get comfy as we shed some light into the world of video marketing.

If you are planning to craft a video for your clients, there’s a lot that stands between your videos and bringing it to life. To substantially lessen the load and bring clarity to your path, below are some of the best video marketing practices you should employ if you are aiming for success.

Begin with A Goal in Mind

Even before you create a script or jump to any other production processes, you need to have an idea. Within your idea, your goal is encompassed. Many video marketers tend to sway away from their idea and, ultimately, their goal because they want to run before they can walk. Don’t be that guy!

A solid idea helps you avoid wasting both time and money, which are precious resources in the world of marketing. Some of the goals you would want to achieve with a marketing video include:

•     Boost your website’s traffic and client engagement
•     Create brand loyalty
•     Promote brand awareness
•     Increase sales, or improve conversion rates

2. Know Your Target Audience

You are making your marketing video for someone, right? It’s important that your video caters to their needs specifically, or else you stand to lose interest. This is arguably the most important practice while making your video. Your success rate somewhat solely stands on whether or not you fully know your target audience.

Having a clue to which demographic you are targeting will inform your video strategy and content.

3. Short or Long? Your Length Matters

Don’t know how to take videos in terms of length? A shorter video is nice and all, but getting all you have to say across becomes a nightmare for the viewer, leaving them with more questions than answered. However, if it serves your purpose, go the short way. A longer video, on the other hand, may risk you losing the attention of the viewer. So you want to achieve that sweet spot; not so long, not so short. Weet helps you create both depending on your needs. Your Weet can be a short video of two minutes that communicates your message to your prospects

Keep It Simple

Remember, you are not explaining the principles of quantum mechanics to your audience. Neither are you teaching them rocket science. Leave the fancy words at home. Any jargon, lengthy, and complicated sentences are not for a marketing video unless you use it comically and humorously. Use Weet to stay original by talking about your core values, mission, and vision statements. Keep it simple and straight to the point.

Try as much as possible to use simple, understandable words, and watch your clarity as you speak. Explainer videos particularly tend to make things complicated, and you may lose your audience. Keep in mind your watcher has an attention span, so use your few minutes wisely.

A simple, entertaining video always does better.

Conclusion

A video is a highly effective tool if used properly. It has the potential to boost your sales to unimaginable proportions. If employed in your strategy, these and many other marketing video practices will see you make leaps and bounds ahead of your competitors.

Account-based marketing (ABM) is a strategy that will increase your sales and marketing returns. Cold emails in your ABM strategy might as well go unanswered if you don’t figure out what the prospect is looking for.

Let’s take a closer look into what ABM strategy cold emails are supposed to represent and the best approach to win over prospects.

Use Compelling Subject Lines

Approximately 50% of all email recipients will open their emails solely based on the subject line used. Thus a subject line employed correctly is worth its weight in gold. They are essentially the backbone of your cold emails. If you can capture the attention of your recipient here, then you’ve opened their minds through the possibility of prospecting with your firms.

Subject lines are your first, or last chance to make a lasting impression; they are your “click-winner.” So, you don’t want it to fail in its objective to capture the attention of respondents. As much as you want to stand out in the eyes of your prospect, don’t be too spammy. There is a thin line between capturing one’s attention and spamming their inbox. You can easily be reported as spam just because of your subject line.

Personalize! Personalize! Personalize!

To stand out, you have to personalize your email. You need to prioritize this trait because generic emails are nothing but a turnoff. Get into the nitty-gritty of why you want them as prospects. Show them that you are knowledgeable about their company and what they offer. Explain why you are sending a cold email and why you would be the perfect fit for their company, and by all means, do not be generic. Weet will enable you to send personalized emails all you have to do is include your recipients email address. They will get notifications of your reactions to their needs and this will enable you to collaborate better with your prospects.

Drop subtle evidence showing that you know what they do as a company, and how you admire and desire to work with them. The trick here is to go above and beyond the subject line if you want to bag these prospects.

Some of the key ideas you can ride on in your cold email to connect and build trust is:

•     Give congratulations on an achievement they reached
•     Get a mutual connection or interest and build from there.

Only Use One Paragraph

You do not want your prospect to lose interest. That would mean you’ve lost the battle. Most prospects will skim through your email, and not read through word for word. With that in mind, only create short and digestible sentences to hold the interest of your prospect, lest you lose them.

From the moment they read your greeting, if it’s chunky or wordy, you are fighting a losing battle. It becomes an instant turn-off to them, and they will not finish reading your email.

Don’t Be Afraid to Use Gifs, Emojis, and Images

When you write an email, our decisions on the keystrokes and word choice are mostly influenced by emotion. If a prospect gets even a whiff of emotion in your cold email, then you are home free. People are more likely to buy from sellers that develop an emotional connection with them. Showing your personality with a cold email is hard. There are no facial expressions, no body language, and no voice intonation. Weet enables you to exercise the power of emojis when responding to prospects. You can express your emotions using Weet by sending an email with a video. This builds an emotional connection with prospects.

The perfect combination of this mix will portray your personality effectively and convey emotion.

Conclusion

There is no magic in crafting cold emails for your ABM strategy. Making a genuine connection with your content is all the brass you need. Prospect values a human element in the cold email for them to connect more, failure to which you will be spammed or worse – trashed.

Videos are a useful marketing tool in today’s world. They attract potential prospects and increase your engagement rates helping to boost sales. Below are nine imaginative ways to use videos in prospecting.

1 –  Capture the attention of the viewer

Sales prospecting email requires getting the attention of the one who doesn’t know about the brand. Research has shown that when people see an advert, they tend to remember faster than a text.  The human brain stores ninety percent of visual information, making video prospecting effective in gaining the audience’s attention.

2 –  Make It Personal

Through knowing your consumers, you can make a personalized video in your sales process. For example, cartoons have their audience as children, thus creating contact with your prospective customers. Including specific information makes the receiver feel like the information is directed to them. This makes them feel more valued.

3 –  Know The Email Video Type You Want to Send

Email video must be direct to the point and educational. They also have to promote your brand’s main values to be precise and short. Funny information will increase the relationship with your content to increase the need for them to learn more about the brand, company, and products or services. Weet enables you to embed your Weet videos to your prospects via a link. Prospects will view the link and they don’t need to have a Weet account to watch the video.

4 –  Try and Segment Your Audience

Segmenting your consumers enables you to offer a specific message to different groups. Segmenting your audience will enable you to give customized messages to the different groups you serve.

5 –  Record On Your Webcam or Smartphone for A Personal Touch

Recording on your webcam, tablet, or smartphone will allow you the luxury to make the viewers feel valued by passing personalized videos directly intended for them. You can mention them by name and tag them as a further step to improve your video’s personalized feel. Weet is a cross platform application which means you can use it across multiple devices such as your smartphone, desktop, tablet or laptop.

6 –  Showing Your Face Works

Presenting a friendly face at the start and end will maintain a connection with your audience. Introduce yourself at the beginning and at the end, create a friendly goodbye. It also helps show a human face in the preview of your video as the first impression to increase the viewing rates.

7 –  Keep The Content Relevant

Dividing your email list into small portions will make your videos more relevant to the audience that is targeted. By creating stages through the journey; this enables one to offer prospects. After the audience is aware of the stages, this means you have captured their interest. They have reached the point where they are thinking about purchasing your product or services. Thus, you can direct them into deeper information.

8 –  Use Testimonials And Reviews

Using customer experience to an email enables us to welcome a series of welcoming emails or at the end of the email to create a final remark. Recent customer stories are very effective in giving a push to interested future customers. Consumer experience acts as a great way to persuade people who tend to trust it more than video advertising done by a brand. This enables your video to offer discounts and giver ways and use it as a promotion method.

9 –  Send Demos

Sending a short demo video can help to highlight a feature or give feedback to a question. They are a great way to come up with leads in a personalized and successful way. Demos are a way of marketing where selling a physical but untouchable product can be a challenge. Weet enables you to create demos which you can illustrate with multiple prospects. You will be hitting two birds with one stone. There is no need for repetition each time you have a new prospect.

Conclusion

Taking advantage of a video for your prospecting needs is a great idea that could bring more business. Sure everyone’s doing it, but if YOU do it the right way, you’re going to break the bank with all the conversion you’ll get.