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Sales & Marketing

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28Feb

When to Use Video in Your Sales Process

February 28, 2021 Elle Werle Sales & Marketing, Use Case 3

Sales & Marketing

Elle

by Elle Werle

Why-Sales-Professionals-Love-Weet

😎  Psst! Check out this Weet to learn more about why to use video for sales

Why Use Video for Sales?

You might be asking yourself, “Why video?” Simple, they have a powerful allure, capturing the attention of your potential clients—and attention is a powerful tool in marketing. Actually, videos make up three-quarters of all internet traffic globally, and the numbers are projected to go up in future.

Using visual cues in your sales pitch is a brilliant opportunity to be innovative and creative in how you present your product or service to potential clients. Also, videos for the “busy bee” client, about the product are much better than text and will save you both time.

A video in your sales process has the potential to influence its viewers to your advantage. Some of the situations where a video can be a good idea in your sales process are when you want to:

 

  1. Grab Attention

A video in your sales process, especially comes in handy is when you are trying to draw attention to what you are selling. When your videos are in line with current consumer trends, it’s an excellent way to get the ball rolling in capturing your views attention and ultimately making a sale.

 

  1. Creating Awareness Around Your Product 

When you need to create a “buzz” about the effectiveness of your product—whether new or an existing one, a video is a convenient option; You are also able to explain how to use the product through screencast for easy understanding.

An information-packed video is much better than text; the visual appeal a video holds is worth its weight in gold when it comes to your sales and marketing process.

 

  1. Give Social Proof

This covers aspects like endorsements, testimonials from current clients, reviews, and case studies. Sometimes the viewer is not entirely convinced the product is right for them until they see others professing its effectiveness and how it worked for them. 

 

  1. Call to Action

After you have peaked viewer’s interest in your product, a video calling them to action further cements their decision to invest in your product.

 

Crafting The Perfect Video for Your Sales Process

To make your video content useful and interesting to the viewer, you have to know which type of content you are going to use, when you are going to use it, and the target demographic you are creating it for. 

Sales videos can be on various topics about your product, depending on what you aim to achieve. They range from:

  • Product videos
  • Explainer videos
  • Customer testimonial videos
  • FAQ videos

Your video has to cover three basic angles when you are making it — awareness, consideration, and finally, decision.

  • Awareness mostly encompasses educational and information-bearing videos. They answer all the questions the viewers have about the product.
  • Consideration includes using creative and interesting material to spice up your video. The aim is to use simple but exciting ways to bring down the complexity (if it is) of your product.
  • The decision covers building trust in your brand for the viewer. Without trust, they cannot purchase your product. It is primarily for social proof videos.

Conclusion

Your sales video should be the reflection of the quality of your product bears. There are loads of video messaging tools like Weet that will help you create a quality masterpiece for your product’s sale process.

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25Feb

How to Record Your Marketing Videos Remotely

February 25, 2021 Ashley Villegas Sales & Marketing 3

Sales & Marketing

Image from iOS

by Soufiane Zedira

How to Record Your Marketing Videos Remotely OPTION 1

For any brand, marketing is an integral part in support of its success. The type of marketing a brand chooses to pursue may ultimately decide whether or not they succeed in their marketing process.

Videos in marketing are not at all a new thing. Optinmonster says that 85% of businesses use video as a marketing tool for exponential growth in brand traffic.

Since the inception of ad campaigns and product marketing, short videos detailing a commodity’s effectiveness and usefulness have been gracing our screens.

Videos are a fantastic way to get your brand message across to potential clients. If executed correctly, they create a poignant picture within your customer’s mind about your brand and everything you stand for.

Where to Begin?

Producing and recording marketing videos remotely may seem complicated and impossible, but truth be told, they are a breeze. Although not as flashy as conventional marketing videos, remote videos mostly depend on your creativity, and how you are able to bring the ideas to life seamlessly.

Like any other marketing video, recording a remote video will start with an idea. Getting an idea for your video is as simple as having a brainstorming session with your teammates.

What Equipment Do You Need?

Filming a remote marketing video doesn’t have to be lavish. If you get into the nitty-gritty of filming your remote video like a conventional one, you’ll find yours falling down a rabbit hole of confusion, unmet deadlines, and outright unpreparedness.

The key is to keep it simple. Record by using simple equipment like a:

  •     Mobile phone camera, an inexpensive, simple camera, or webcam
  •     For lighting, natural lighting, and a little bit of added light will work

What you want to achieve with a remote video is capturing the brand’s essence so it makes sense to the viewer. To do this, a simple phone camera and creative editing skills are all you need.

3. Your Hook Matters

A hook will get your clients engaged, so it’s important! To do this with your video, start by introducing yourself and your company and then follow up with your hook. A hook is anything you may use to capture attention and help your contact feel engaged as they continue to watch your video.

Editing Your Videos

Your final video has to be appealing. Videos are the best type of content for brand marketing, so don’t let it be boring. Once you feel good about the content you have created, have your team view it, make inputs for changes, and finalize production.

When it comes to refining your remote video to get the perfect final cut, there are loads of tools, but none other is like Weet. The simple interface makes it an easy-to-use platform, that is intuitive in ways that matter.

With numerous editing features including:

  • Inserting voice-overs
  •  Incorporate emojis for reactions
  • Sharing your video or screen
  • Change background appearance with background filters

Weet is an easy tool to use to record video that’s useful for remote marketing. Signing up is as easy as installing a chrome browser extension.

Conclusion

Watching your remote marketing video come to life is nothing less than satisfying. The right video will have an emotional appeal to its audience and will inspire your viewers to take action.

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25Feb

3 Sales Emails That Will Boost Your Reply Rates

February 25, 2021 Ashley Villegas Sales & Marketing, Use Case 3

Sales & Marketing

IMG_6899

by Ashley Villegas

how to send a video through email

How to send a video through email seems simple but sometimes as a sales rep, it’s hard to get noticed. You do everything in your power to stand out, but nothing works out. All those nights spent crafting witty, catchy emails to prospective clients amount to maybe one or two replies, but it’s nothing compared to where you want to be. What could be the problem? On average, a prospective client will receive up to 100 emails daily. This means you have very little time to capture their attention, or you’ll lose them to your competitors.

So, how can you improve your reply rates to your sales emails?  Below are three sales emails that will capture the attention of any prospective client and lead them to your inbox.

1. How To Send A Video Through Email

An email with a video in it will capture the attention of your prospect. If you do it the right way, your video will warrant a reply. They will probe wanting to know more about your services and your brand. A video will help you convey emotion and connect with your prospect on an emotional level.

You want to come out as genuine and authentic in your sale video with the email. So don’t rely too heavily on scripted material, as you will appear robotic and the video rehearsed.

Here are some tips to follow:

  • Even though it’s within an email, keep it short – like a solid 60-90 seconds.
  • Try as much as possible to personalize the email and the video in accordance with your client’s needs.

2. Product Update and Description Emails

Product emails are easy to get wrong. They are not sent often and that’s why people don’t know how to respond to them. But that’s the catch! They may not be as interesting or engaging as an email offer, but the straightforward and simple nature of these emails is what makes these emails stand out. They are simply too easy to digest and comprehend, and if a client doesn’t understand, they can easily send and enquire through their reply.

Clients don’t want to be spammed with unnecessary emails. If it’s short and quick, it will capture the attention of a prospective client and maybe even get them to reply. As a sales rep, you don’t want to be sending emails every time a new product from your company comes out.  Consider sending a round-up email in intervals when there is a new product from your brand. This way, you don’t inundate your contacts with a slew of unnecessary emails.

3. Tutorial Emails

You might be thinking to yourself, “Are tutorial emails really sales emails?” and the simplest answer is: Yes, they are! As long as you are talking about your brand and product to your contacts, that may be regarded as a sales email. Tutorial mails are designed to explain and teach contacts on how to use your product. If you happen to send such an email to a contact who doesn’t use your products, they may read it and want to know more about it since they want to try it.

Conclusion

Crafting a video email for a prospect and not getting a reply can be tough on your morale as a sales rep. To ensure your reply rates are above average, always try and keep the creativity and quality of your emails high. An engaging email will always keep the client wanting more and looking forward to replying. That’s the ideal situation you are looking for if you want to make sales.

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25Feb

5 Reasons Video Sales Tools Work

February 25, 2021 Elle Werle Sales & Marketing, Use Case 3

Sales & Marketing

Elle

by Elle Werle

video sales tools

Video sales tools are imperative for your digital success. You’ve had to be under a rock if you haven’t heard the buzz surrounding video marketing. Arguably, video marketing is the pinnacle of all video sales tools. Don’t believe us? Well, according to a Google Study, more than 40% of internet users always look for videos related to a brand, or product they intend to buy before purchasing it.

Here are five reasons you should be jumping into this bandwagon if you haven’t because videos are among the most compelling ways to drive up your brand sales.

1. Video Sales Tools Help People Learn About Your Brand 

As previously established, videos have a massive impact on the purchasing decision of the potential client. Your videos should always be a reflection of what your brand stands for as they coerce clients to buy from you. A good marketing video should try, as much as possible, to connect with the viewers, especially if it is the first time they hear about your brand, it has the power to lift your brand’s popularity, and rank.

Video sales tools allow people to process complex information more easily. Actually, in some cases, potential clients will watch a brand’s video more than once to try connecting with it. You should try as much as possible to cover all your base information about your brand in your videos.

2. People Love to Ogle at Videos

Fun fact: people spend a lot of time watching videos – so much that a third of all internet activity is watching videos. Videos are fun to watch, and they have that relaxing sensation attached to them, especially if you are enjoying what you are watching in your little bubble away from the world.

Research shows that for every four consumers, one often loses interest in the brand and product if they do not have a video feature to back up their claims. This should already indicate to you how much videos are essential to consumers. They will watch anything related to your brand if they are interested in it to affirm their decision in buying from your brand.

The engagement meter in your video sales tools have to be beyond high. Make it funny, make it interesting, make people yearn to watch it until the end. This way, you can put across your point in a chronological sequence all through the video. Also, please pay attention to the length of your videos—short videos which are straight to the point yield better results.

3. Video Sales Tools Boost Conversions and Sales

The right marketing video for the right audience will make you some serious sales. If your brand has a website, a product video on your landing page will increase the client’s chances of buying from you. Videos have a detailed description of your product, and believe it or not, that’s what the clients are looking for.

4. You build trust with videos

For clients to buy from your brand, they need to have established some trust. Trust is often regarded as the foundation of making a sale. So your video has to be worthwhile in the trust-building department. Marketing strives on the status quo of building lasting brand-client relationships, and trust, and a video is your best bet if you want to achieve these two fundamental building blocks of making a sale.

5. You May Be Improving Your SEO

It’s no secret that Google is getting better at machine learning, and is currently able to identify thousands of elements and images within a video. Did I mention there is also Google’s Video Intelligence API that notes relevant keywords in your video? That is a massive plus in terms of SEO for your brand.

Conclusion

Remember, the secrets are to keep your video recordings short, tell your worker bees to trim, trim and trim some more with Weet for the most optimal video to present to clients. The goal is to put your point across in the shortest amount of time without losing significance and interest in the eyes of your viewer.

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25Feb

Creating Winning Sales-Outreach with Videos

February 25, 2021 Elle Werle Sales & Marketing, Use Case 3

Sales & Marketing

Elle

by Elle Werle

Create winning sales-outreach with video OPTION 1

By now, the popularity of using videos in your sales and marketing strategies is already imprinted in your mind. I mean, video recordings alone are the highest form of consumed media globally.

Making a connection may be difficult if it’s just plain text you are using, but if you throw in a video, then you’re well on your way of getting more clients. Creating videos that are centered around sales and marketing is a  step-by-step process that needs strategic thinking if you want to ace them.

Let’s take a deep dive into these processes so you can start crafting winning sales videos.

Set a Target

What do you want to accomplish with your video? Who is the target demographic? Before embarking on your video, there are certain boxes you need to check first. They will be your guiding principles and chart the direction you should follow.

Ensure you pick clear goals for your video. Otherwise, the main video ideas will elude you and fall through with your targeted audience. So don’t lose focus because, with a video – ideas are often flowing, and unnecessary changes may be made.

Keep Your Sales Videos Short

Short videos are easily digestible. You have to understand that your audience doesn’t want to spend the whole day watching your sales video, so respect their time. Get straight to the point in your video; this way, you don’t lose your video because of their attention span, and you get to put your message across.

As a Weet user you can record sales videos of up to 2 minutes if you wish, but keep your viewers slightly entertained so that they don’t drift off.

Make It Worthwhile Watching

You may be asking yourself, “How do I make a video worthwhile?” With cool props, proper lighting, an interesting backdrop, and collaboration of course! Weet has collaboration features such as sharing feedback via text as the video is playing, and using emojis to express your feelings. These tools enable you to have a better understanding of your customers which leads to better outreach.

Personalize Your Video

To increase your video numbers, a personal touch will do the trick. Take the time to research your potential viewers and targeted market. This way, you can create content directly targeted at them. Showing empathy and kindness in your video is a brilliant selling point in your sales video. It will help you build a rapport with your audience too. Remember, don’t be too pushy in your sales video, that will turn away your intended prospect.

Conclusion

Sales videos can be anything you want them to be, as long as they get the work done. Don’t feel the pressure to conform to any known formats. Choose and use what works for you and your brand’s voice.

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25Feb

Short Marketing Video Best Practices

February 25, 2021 Ashley Villegas Sales & Marketing 3

Sales & Marketing

Image from iOS

by Soufiane Zedira

Short marketing video best practices OPTION 2

In the recent past, Forbes announced that close to 90 percent of digital marketers globally are using videos as part of their marketing strategy. If you run a firm, startup, or any business that has an online presence, chances are you have come across video marketing and heard all the buzz surrounding the use of videos. If not, then you are in the right place. Grab a seat and get comfy as we shed some light into the world of video marketing.

If you are planning to craft a video for your clients, there’s a lot that stands between your videos and bringing it to life. To substantially lessen the load and bring clarity to your path, below are some of the best video marketing practices you should employ if you are aiming for success.

Begin with A Goal in Mind

Even before you create a script or jump to any other production processes, you need to have an idea. Within your idea, your goal is encompassed. Many video marketers tend to sway away from their idea and, ultimately, their goal because they want to run before they can walk. Don’t be that guy!

A solid idea helps you avoid wasting both time and money, which are precious resources in the world of marketing. Some of the goals you would want to achieve with a marketing video include:

  •     Boost your website’s traffic and client engagement
  •     Create brand loyalty
  •     Promote brand awareness
  •     Increase sales, or improve conversion rates

2. Know Your Target Audience

You are making your marketing video for someone, right? It’s important that your video caters to their needs specifically, or else you stand to lose interest. This is arguably the most important practice while making your video. Your success rate somewhat solely stands on whether or not you fully know your target audience.

Having a clue to which demographic you are targeting will inform your video strategy and content.

3. Short or Long? Your Length Matters

Don’t know how to take videos in terms of length? A shorter video is nice and all, but getting all you have to say across becomes a nightmare for the viewer, leaving them with more questions than answered. However, if it serves your purpose, go the short way. A longer video, on the other hand, may risk you losing the attention of the viewer. So you want to achieve that sweet spot; not so long, not so short. Weet helps you create both depending on your needs. Your Weet can be a short video of two minutes that communicates your message to your prospects

Keep It Simple

Remember, you are not explaining the principles of quantum mechanics to your audience. Neither are you teaching them rocket science. Leave the fancy words at home. Any jargon, lengthy, and complicated sentences are not for a marketing video unless you use it comically and humorously. Use Weet to stay original by talking about your core values, mission, and vision statements. Keep it simple and straight to the point.

Try as much as possible to use simple, understandable words, and watch your clarity as you speak. Explainer videos particularly tend to make things complicated, and you may lose your audience. Keep in mind your watcher has an attention span, so use your few minutes wisely.

A simple, entertaining video always does better.

Conclusion

A video is a highly effective tool if used properly. It has the potential to boost your sales to unimaginable proportions. If employed in your strategy, these and many other marketing video practices will see you make leaps and bounds ahead of your competitors.

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25Feb

How To Develop Trust With Clients in 5 Steps

February 25, 2021 Elle Werle Sales & Marketing, Use Case 3

Sales & Marketing

Elle

by Elle Werle

how to develop trust with clients

You may be wondering how to develop trust with clients. After all, maintaining a strong relationship with your clients will help ensure that you continue to keep your clients satisfied and potentially get new business from them.

Potential customers are more likely to purchase a product or service from a brand they trust. That’s why brands must prioritize building trust with their consumers. Here are some of the practical ways you can build trust with clients.

1. Engage with your clients

As a brand, it’s important to engage professionally with your audience. You can do this via social media, with your email strategy, and with tools like Weet. It is not uncommon for customers to like or follow your social media platforms. They can even tag you in a post where they are using your product.

If you are too busy to manage your various platforms, you can hire a service provider to interact with customers and build a voice for your brand on your behalf. You can also use Weet to create asynchronous videos that you can use to gain your clients’ trust.

2. Respond promptly

Although this point seems obvious, many brands do not take it seriously. If your customers contact you via phone or email, ensure that you respond quickly. Slow response times can cause missed opportunities.

You should be able to provide prospects with the answers they need promptly. Weet allows you to answer most FAQs by simply placing Weet links on your FAQ page(s). Responding to your clients immediately shows them that you value them. Furthermore, asynchronous communication with your clients strengthens the business-client relationship.

3. Deliver consistent quality

One of the best ways you can gain the trust of your clients is by delivering consistently high-quality products or services. If you want to maintain a flourishing customer base, then you must focus on delivering consistent quality.

Customers can trust your brand if they know they will get the same product or service each time they visit your premises or website. If you want to ensure consistent quality, training employees to follow the same quality procedures for your products or services is a priority. With Weet, you can easily communicate short SOP videos for quality control to your team.

4. Develop a strong media presence

Every business must ensure that it builds a strong digital presence. If your business does not have an online presence, your brand identity must be developed. A substantial percentage of consumers browse online before they arrive at a buying decision. If your business lacks a webpage, then you are missing out on a considerable share of the market. A well-designed website can make your business more authentic and attract customers to explore it. You can even use Weet to create a short video illustrating what your business is all about.

5. Listen to what clients have to say

It is more important to listen to your clients than have them hear you as you’re navigating how to develop trust with clients. After all, listening is better than speaking. Pay attention to what your clients have to say, be it their feedback or complaints, and see how you can handle them. Listening to your client’s opinions, feedbacks or grievances will show that you value them, hence building a strong relationship. Don’t forget to use a short friendly Weet for feedback!

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25Feb

Create B2B Marketing Videos That Drive Pipeline

February 25, 2021 Ashley Villegas Sales & Marketing, Use Case 3

Sales & Marketing

Image from iOS

by Soufiane Zedira

b2b marketing videos

A video marketing strategy with the right b2b marketing videos is essential for any brand. Videos have dominated the social media space. Firms that use this form of marketing, have a vast majority share of the clients buying from their brands. It doesn’t mean that if your brand is not using videos as a marketing medium, you are falling behind — no, maybe your marketing strategy is working for you. Still, it would be wise to incorporate videos into your strategy if you want to capture more attention.

Demo videos (demonstration videos) are the perfect medium to expound more on your product to clients and make sales. Demo videos are meant to be memorable, educative, and informative. When a potential client sees your brand’s demo video, they should be compelled to make a purchase.

In the process of making your demo video, there are considerations you have to put into place — think of them as the map to achieving a successful demo video.

Who Is the Video for?

Anticipating your audience’s needs beforehand is the key to successful b2b marketing videos. To make your demo video customer-focused, your busy bees should prepare a comprehensive checklist of key ideas reflecting the needs of your viewers to be addressed by your video.

Your demo video also doesn’t have to focus on one demographic. You should find a way to work around the restrictions of targeting one group and incorporate a video aimed at different buyers. You can always outsource the creation of your demo video, but if you do it yourself, you can steer the video in accordance with your vision for what you want potential clients to know about your brand.

You have to realize that customers may either be aware of your products and ready to buy them or not. Thus, your demo video should lean somewhat to the general side.

Offering Solutions to Clients

The premise of your demo video should be centered around your brand, offering viable solutions to potential issues that your viewers may have encountered, or perceive to encounter. One way to improve your demo video is to focus on providing alternate, or new solutions with your products. Many brands tend to focus on features of their products, which are more or less, the same as their competitors. So, if you choose to go the “features” route, you may fall into the ambiguity trap.

Yes, your product has some mind-blowing features, but don’t be tempted to do it; you can mention them, but let them not be the center of your conversation in your demo video. Plus, if there are too many, they make your video long and mundane to the client, not to mention all the “rocket science-like” terminologies most clients use to make products sound fancy to clients.

Making Your B2B Marketing Videos

All the pointers above have been leading up to this point. If you have all your demo video ideas ready, and all that is remaining is making the video physically, an excellent place to start is with video editing software and video creating tools. Weet, for instance, is a very flexible, and easy-to-use video-making tool. Getting it is easy, and signing up is easier. It has all the video editing features you want, just like online recording and even more.

Conclusion

Creating b2b marketing videos may sound like too much work, but if you are in it to win it, you will reap the benefits in the long run. From production, editing, and distribution, the hardships are many, but there is no greater time to get into video marketing than now.

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25Feb

7 Simple Keys to Using a Social Media Video Maker

February 25, 2021 Ashley Villegas Sales & Marketing 3

Sales & Marketing

IMG_6899

by Ashley Villegas

social media video maker

A social media video maker enables you to create content for your social media marketing and content plans.

Over the last decade, the amount of time people have spent watching videos online has exponentially gone up by 32% annually. According to Zenith, these numbers are expected to go up in 2021 with the same report indicating that the average person will spend close to 100 minutes daily watching videos!

Clearly, it couldn’t be a better time to get into video marketing if you haven’t already. With all the buzz around videos currently, and people being inclined to consume more — video marketers are having a field day. There are numerous ways marketers can produce video marketing content for brands. Conventional TV ads are not as effective as they were before the introduction of the smartphone.

There isn’t a specific charted route for you to follow when you make videos for marketing purposes. However, here are some useful pointers that will provide you with guidance as you and your worker bees dive into video marketing.

1. Choose Your Desired Social Media Video Maker

The majority of audiences are primarily watching videos on smartphones. With that in mind, your marketing team should create and design content centered around digital consumption using the right social media video maker. It is quintessential that you have a substantial audience for your brand. Developing quality content can help with audience growth and engagement.

2.  Create Short, Value-Rich Videos

The goal is to engage your audience and capture their attention for the full span of your videos. Your videos should be precise and deliver both the entertainment aspect and the informational part in a quick, short fashion. Bite-sized videos ensure you don’t lose your audience, and also save on time.

3. The First Ten Seconds Count, Use Them Wisely!

The average attention span of a person ranges between ten to twelve seconds. This section of your video must be appealing. Think of these seconds as what makes or breaks your video in the eyes of your audience.

4. Tell Stories with Your Social Media Video Maker

Focusing solely on the selling part makes the video impetuous and mundane. Telling a story may lead to you forming a connection with your audience. Try to create relatable events in your videos. That way, you entice the audience into watching it.

5. Create Conversation-Oriented Videos

This simply means that your videos should be designed in a way to provide your audience with a chance to give their inputs. Feedback is an integral part of marketing, and your brand strength increases when clients see you incorporating their inputs into your products.

6. Include Social Proof

The purpose of your video is to market your brand and create more sales. Nothing convinces your audience more than social proof. Social proof creates an environment for conversation and an opportunity for your client base to vouch for your brand.

7. Include A Call to Action

At the end of your video, a call to action will ensure you seal the deal. You can include a link to the landing page or contact details. Varied contact allows you to provide flexibility, and give your audience options in terms of ways of reaching you.

Conclusion

Creating videos that stand out has a number of elements but the editing phase is essential. There are numerous editing platforms for your videos, but none will speak to you like Weet.

This platform is intuitive, easy to use, and feature-filled. You can record your screen, record voice-overs for your videos, change backgrounds with filters, and so much more. The best part is that getting it is as easy as installing the extension of your chrome browse.

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25Feb

Maximize Your ABM Strategy with Cold Emails That SHOW, Instead of Tell

February 25, 2021 Ashley Villegas Sales & Marketing, Use Case 3

Sales & Marketing

Image from iOS

by Soufiane Zedira

Maximize your ABM strategy with cold emails that SHOW OPTION 1

Account-based marketing (ABM) is a strategy that will increase your sales and marketing returns. Cold emails in your ABM strategy might as well go unanswered if you don’t figure out what the prospect is looking for.

Let’s take a closer look into what ABM strategy cold emails are supposed to represent and the best approach to win over prospects.

Use Compelling Subject Lines

Approximately 50% of all email recipients will open their emails solely based on the subject line used. Thus a subject line employed correctly is worth its weight in gold. They are essentially the backbone of your cold emails. If you can capture the attention of your recipient here, then you’ve opened their minds through the possibility of prospecting with your firms.

Subject lines are your first, or last chance to make a lasting impression; they are your “click-winner.” So, you don’t want it to fail in its objective to capture the attention of respondents. As much as you want to stand out in the eyes of your prospect, don’t be too spammy. There is a thin line between capturing one’s attention and spamming their inbox. You can easily be reported as spam just because of your subject line.

Personalize! Personalize! Personalize!

To stand out, you have to personalize your email. You need to prioritize this trait because generic emails are nothing but a turnoff. Get into the nitty-gritty of why you want them as prospects. Show them that you are knowledgeable about their company and what they offer. Explain why you are sending a cold email and why you would be the perfect fit for their company, and by all means, do not be generic. Weet will enable you to send personalized emails all you have to do is include your recipients email address. They will get notifications of your reactions to their needs and this will enable you to collaborate better with your prospects.

Drop subtle evidence showing that you know what they do as a company, and how you admire and desire to work with them. The trick here is to go above and beyond the subject line if you want to bag these prospects.

Some of the key ideas you can ride on in your cold email to connect and build trust is:

  •     Give congratulations on an achievement they reached
  •     Get a mutual connection or interest and build from there.

Only Use One Paragraph

You do not want your prospect to lose interest. That would mean you’ve lost the battle. Most prospects will skim through your email, and not read through word for word. With that in mind, only create short and digestible sentences to hold the interest of your prospect, lest you lose them.

From the moment they read your greeting, if it’s chunky or wordy, you are fighting a losing battle. It becomes an instant turn-off to them, and they will not finish reading your email.

Don’t Be Afraid to Use Gifs, Emojis, and Images

When you write an email, our decisions on the keystrokes and word choice are mostly influenced by emotion. If a prospect gets even a whiff of emotion in your cold email, then you are home free. People are more likely to buy from sellers that develop an emotional connection with them. Showing your personality with a cold email is hard. There are no facial expressions, no body language, and no voice intonation. Weet enables you to exercise the power of emojis when responding to prospects. You can express your emotions using Weet by sending an email with a video. This builds an emotional connection with prospects.

The perfect combination of this mix will portray your personality effectively and convey emotion.

Conclusion

There is no magic in crafting cold emails for your ABM strategy. Making a genuine connection with your content is all the brass you need. Prospect values a human element in the cold email for them to connect more, failure to which you will be spammed or worse – trashed.

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